Hundreds of inspiring events. Millions of pounds raised. One clear purpose.
Head of Digital
Salary: £85,000 - £90,000 depending on experience plus benefits
Reports to: Director of Marketing & Supporter Engagement
Department: Marketing, Fundraising & Engagement
Contract: Permanent
Hours: Full time 35 hours per week (other flexible-working requests will also be considered if it meets business needs)
Location: Stratford, London with high flexibility (we would expect you to be in the office 1-2 days per week)
Closing date: 12 December 2024 at 23.55. This vacancy may close earlier if a high volume of applications is received or once a suitable candidate is found, therefore we strongly recommend that you apply early to avoid disappointment. Please let us know if there is anything about the recruitment process that you would like to discuss, in particular if there are any changes or adjustments that would make it easier for you to apply. Please contact or 020 3469 8400 as soon as possible.
Visa sponsorship: You must be eligible to work in the UK to apply for this vacancy. Cancer Research UK is not able to offer visa sponsorship.
At Cancer Research UK, we exist to beat cancer.
We are professionals with purpose, beating cancer every day. But we need to go much further and much faster. That's why we're looking for someone talented, someone who wants to develop their skills, someone like you.
We have an exciting opportunity for a Head of Digital to join our Marketing, Fundraising and Engagement (MFE) directorate. This is a pivotal role within a new function where you'll be bringing together previously separate teams to drive the development and implementation of our digital strategy, to transform our customer experiences for mass audiences. Specialist areas include website, email, SMS data selections, tagging & tracking, UX, Service Design, SEO, content delivery & content strategy. As Head of Digital, you will be the advocate for design led thinking, putting our audiences needs at the heart of all experiences and journeys.
What will you be doing?
* Responsible for setting the digital vision, strategy and plan for mass audiences, aligned with cross organisation strategies.
* Works with Cancer Research UK (CRUK) strategy team for all niche audience digital strategy needs.
* Responsible for delivering an engaging top of funnel experience. Working jointly with F&E, and Policy, Information & Communications (PIC) teams to create compelling end-to-end digital experiences that delight CRUK audiences at every stage of their journey. Tracked against a measurement framework that creates accountability and improvement at all levels across MFE and Technology.
* Responsible for establishing the measurement framework, working with Data, Insight and Performance to improve what and how we measure, across digital and marketing activity. Implements data governance, in accordance with our data standards.
* Responsible for overarching website performance, organic traffic, conversion rate, bounce rate, pages per session, agreeing the targets with ASI function.
* Responsible for creating the processes, tools and ways of working that support a more joined up approach to all below the line journeys
* Responsible for building the new team capability for the digital delivery system, across the digital team, through devolved practices and partners.
What skills are we looking for?
* Experience in a Head of Digital role or similar within a large, complex organisation, inspiring colleagues and building strong, productive relationships across a diverse group of senior stakeholders.
* Expert on digital tools, platforms, and technologies relevant to marketing, along with content creation, management, and distribution.
* Proficient in CMS and Marketing Automation tools
* Ability to cultivate a growth mindset and lead/champion change at scale.
* Ability to develop a clear vision and strategy aligned with business goals and target audience needs.
* Knowledge of search engine optimization and the ability to analyse data to measure content performance and inform strategy, linking with paid search.
* Experience of leading and inspiring a team of digital experts and designers.
* Deep understanding of the target audience and user experience to create engaging and relevant content.
* Excellent storytelling, communication and presentation skills - both written and verbal. Highly visible leader, internally and externally.
* Flexibility to quickly adapt to new trends, technologies, and changes in the digital landscape.
Our organisation values are designed to guide all that we do.
Bold: Act with ambition, courage and determination
Credible: Act with rigour and professionalism
Human: Act to have a positive impact on people
Together: Act inclusively and collaboratively
We're looking for people who can believe in and embody these organisation values and can use them to drive forward progress against our mission to beat cancer.
What will I gain?
We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high-quality tools. Our policies and processes enable you to improve your work-life balance, take positive steps in your career and achieve your personal wellbeing goals.
You can explore our benefits by visiting our careers web page.
How do I apply?
We operate an anonymised shortlisting process in our commitment to equality, diversity, and inclusion. CVs are required for all applications; but we won't be able to view them until we invite you for an interview. Instead, we ask you to complete the work history section of the online application form for us to be able to assess you quickly, fairly, and objectively.
Owing to the nature of this position, any offer of employment for this role will be subject to a satisfactory basic DBS check.
For more updates on our work and careers, follow us on: Linked In, Facebook, Instagram, X and YouTube.
Cancer Research UK is committed to safeguarding the wellbeing of its staff, volunteers, beneficiaries and other people who come into contact with the charity through all of its diverse range of activities. To review our safeguarding statement please visit Safeguarding at Cancer Research UK | Cancer Research UK.