At Modine, we are Engineering a Cleaner, Healthier World™. Building on more than 100 years of excellence in thermal management, we provide trusted systems and solutions that improve air quality and conserve natural resources. Our Airedale by Modine brand is a world leader in the design and manufacture of innovative thermal management solutions for data centres, clean rooms, hospitals, universities, and other mission-critical environments.
Never heard of Airedale by Modine? In short, we cool the internet. Ever used an app to book a taxi? Ever had a video meeting? Ever bought something online? Chances are, the digital 1s and 0s you’ve created and sent are being kept cool by Airedale by Modine. We’re one of the key cogs in the global machine that keeps your digital world running smoothly.
Trusted as The Critical Cooling Specialists, Airedale by Modine has decades of experience providing efficient, flexible end-to-end cooling solutions that work smarter, not harder, to deliver more cooling for less power. With manufacturing facilities in Canada, Spain, the UK, and the U.S., we’re scaling up across the world to support an ever-growing demand for our solutions. That’s where you come in….
Position Description A key role now exists in the marketing team with responsibility to drive the development and awareness of the Airedale brand and its products and services, alongside the Marketing Manager and Digital Marketing Executive.This is a varied role ideal for someone wanting to experience all the facets of marketing and reports into the Marketing Manager.
Key Responsibilities
Deliver improved brand awareness and successful launches of new products/services to market.
Create, manage and produce Airedale’s marketing literature.
Create, manage and maximise Airedale’s media exposure.
Investigate, recommend and project manage key exhibitions, events and awards.
Maximise the opportunity to drive the brand and deliver lead generation.
Be a brand custodian / ambassador.
Working closely with product managers/ engineers to deliver: Brochures
Whitepapers
Blogs
Case studies
Press release writing and dissemination.
Liaise with design and print suppliers as required.
Presentations – internal and customer.
New product development – assist with business cases for new products and collating of market info (size, market share etc).
Event management with the wider marketing team – exhibitions, events and awards.
Multi-channel PR campaigns (internal and external).
Multi-channel advertising campaigns.
Monitor industry / competitor news and share internally.
Work with wider marketing team and external agencies to create innovative content.
Basic ad hoc website updates if and when required (training will be given)
Maximise the PR potential of all activity. Required Education & Qualifications
Educated to degree level or equivalent experience, ideally in Marketing.
Background in business-to-business and/or direct-to-consumer disciplines (desirable)
Experience of copywriting, PR and event management.
A talented, energetic and creative marketer.
Strong copywriting skills and an eye for detail.
Ability and willingness to learn technical aspects of product offer.
A natural people person, who will proactively engage and drive content creation across the business and engage with all stakeholders. Ability to work cross-functionally across departments.
Strong project management skills, prioritising workload and managing several projects at once.
Strong team player able to show initiative.
PC literate, Excel, Word and PowerPoint skills a must. Knowledge of Adobe InDesign and Photoshop beneficial. #LI-TS1