Head of Marketing
* Contract Duration: 6 months
* Location: Abingdon
* Salary: £500-£600 per day via Umbrella
* Job Type: Hybrid (2 days a week in office)
We are looking for a Head of Marketing to lead our marketing team within the educational Assessment proposition. The ideal candidate will be responsible for inspiring and driving lead generation, developing a strong brand awareness, and generating engagement and growth across our market sectors and global regions.
Day-to-day of the role:
* Define and maintain a strong Assessment brand identity, adapting it as necessary to ensure consistent and compelling promotion.
* Manage a rich PR calendar to promote the companies activities and achievements in various media outlets.
* Create impactful brand campaigns using digital marketing channels and themes that resonate with target audiences.
* Collaborate with leadership to promote understanding and support for themes and brand messaging.
* Develop and execute a marketing strategy that aligns with sector Go To Market plans and growth targets.
* Lead and mentor a marketing team, fostering creativity, energy, innovation, and excellence.
* Oversee the creation of high-quality content that promotes the company products and brand.
* Develop and execute digital marketing strategies, including SEO, SEM, social media, email marketing, and content creation.
* Establish processes for managing and measuring the success of marketing campaigns and brand messages.
Required Skills & Qualifications:
* Proven leadership experience in brand, PR, and marketing strategy development.
* Experience managing a high performing marketing team.
* Ability to foster positive relationships with C-Suite and senior leadership.
* Qualifications in Marketing (e.g., CIM), Business, or Communications are desirable.
* Expertise in creating marketing plans that deliver customer engagement and business growth.
* Proficiency in developing and executing various marketing activities.
* Strong analytical skills to evaluate marketing activities and data.
* Excellent communication and interpersonal skills.
* B2B marketing experience, preferably with knowledge of content and digital marketing in a B2B funnel.
Benefits:
* Competitive daily rate.
* Hybrid working model, offering flexibility.
* Opportunity to work in a dynamic and innovative environment.
* Chance to lead and shape the marketing strategy of a leading organisation in the Assessment market.
If you have the necessary skill set and are interested, please apply online today!
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