Performance Marketing Manager - US & UK Markets
Location: Rochester
Full-Time | Competitive Salary + Benefits
Are you a data-driven marketer with a passion for scaling customer acquisition and revenue growth? Do you thrive in a fast-paced environment, optimising paid media campaigns across multiple platforms? If so, we want to hear from you!
We're looking for a Performance Marketing Manager to drive digital growth in the US and UK markets, leading paid media strategy, execution, and optimisation to maximise ROI while maintaining brand consistency.
What You'll Do:
Develop & execute performance marketing strategies across Google Ads, Meta (Facebook & Instagram), LinkedIn, TikTok, and emerging ad platforms.
Optimise campaigns for Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and Lifetime Value (LTV).
Leverage A/B testing and experimentation to refine ad creatives, landing pages, and audience targeting.
Monitor & analyse performance using Google Analytics, Meta Business Suite, and third-party attribution tools.
Manage digital marketing budgets across both markets, ensuring efficient spend allocation for maximum impact.
What You'll Bring:
3-6 years of experience in performance marketing, paid media, or growth marketing within a fast-paced, commercial environment.
Proven track record of running ROI-focused paid campaigns across Google, Meta, LinkedIn, and emerging platforms.
Hands-on experience with conversion tracking, a...