Summary
We are looking to recruit a Marketing & Comms Apprentice to join our Head Office team in Creswell. The successful candidate will learn and develop skills to assist in delivering projects and engagement with audiences. Autism East Midlands is a regional autism charity. In line with this we are wishing for applications from people affected by autism.
Wage
£14,526.20 a year
Training course
Multi-channel marketer (level 3)
Hours
Mon to Fri Flexible around the core times of 09:30 to 4:30
37 hours a week
Possible start date
Monday 28 April
Duration
1 year 6 months
Positions available
1
Work
Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.
What you’ll do at work
The Marketing and Communication Apprentice will support in the planning and delivery of communications to key groups, including supporters, staff or other stakeholders. Learn and develop skills to assist in coordinating and delivering campaigns and projects driving the use of Autism East Midlands services and engagement with audiences. The post holder will write, edit, and publish content across various channels, including the website, print and online marketing materials. They will also assist with the planning and implementation of communications and marketing campaigns to raise awareness or funds, while progressively improving organisational understanding of what works for different audiences.
Duties and responsibilities
1. To plan and create multi-media communications materials; providing creative, editorial and operational support for communications projects and report on progress.
2. Work collaboratively with members of the fundraising and communication team to produce marketing plans for events, including coordinating promotional merchandise and supporting event delivery.
3. To provide communications support for fundraising and awareness raising campaigns and events.
4. To conduct research on relevant campaigns or stakeholders to inform marketing plans.
5. To contribute to the development of long-term marketing and communication plans by identifying new trends in both traditional and digital media.
6. To review marketing material regularly, gather feedback and amend where required.
7. To produce, edit and distribute updates and materials for external and internal audiences.
8. To assist with updating content for the AEM website.
9. To liaise with staff, stakeholders and third parties ensuring good communication through projects and building good relationships.
10. To carry out any other reasonable duties and responsibilities within the overall function commensurate with the grading and level of responsibilities of the post.
Where you’ll work
Unit 31 Crags Industrial Estate
Morven Street
Creswell
Worksop
S80 4AJ
Training
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
College or training organisation
WEST NOTTINGHAMSHIRE COLLEGE
Your training course
Multi-channel marketer (level 3)
Equal to A level
Course contents
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
Your training plan
You will work with expert assessors and tutors to develop new knowledge, skills and behaviours within the profession.
You will experience a blended learning model.
This programme is delivered via a day release delivery model which means that one day per week, your attendance is required at our Derby Road Campus (NG18). This attendance is required during term time only.
Requirements
Essential qualifications
GCSE in:
* English (grade 4)
* Maths (grade 4)
Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.
Skills
* Communication skills
* IT skills
* Attention to detail
* Organisation skills
* Problem solving skills
* Analytical skills
* Logical
* Team working
* Creative
* Initiative