Brand Marketing - Brand Marketing Manager Business
Holborn, London, UK Req #12326
27 March 2025
Role: Brand Marketing Manager – B2B
Salary: £55,000 - £60,000 + up to 30% bonus + health cover + bens
Location: Hybrid role minimum 3 days per week in our office in Holborn, London (EC1N 2TD)
We’re Whitbread the UK’s largest hospitality business with over 1,200 hotels and restaurants across the UK but we’re more than that. We’re the 38,000 people who make everyday experiences special that delight over 5 million guests every month.
The role of B2B Brand Campaign Manager is part of the Brand Marketing team. This is a broad-reaching role which leads and supports across several areas from above-the-line and through-the-line campaign planning and delivery to B2B events, with specific focus on the day-to-day project management of multiple campaigns. Reporting to the Head of Brand Marketing, this role will work with the rest of the Marketing function, external agencies and wider internal teams to ensure the effective delivery of best-in-class campaigns with the ultimate aim to make Premier Inn the ‘Number 1 budget hotel in Europe’.
Responsibilities:
1. Support the strategy and delivery of engaging Brand Marketing Campaigns and Content in the UK.
2. Engage and manage internal and external teams to deliver seamless campaigns, being the lead day-to-day point person and stakeholder management.
3. Lead and support the end-to-end campaign process: from agreed strategy with channel owners, drafting concise creative briefs, oversee production and delivery of campaigns with channel owners, holistic content management to ensure consistent customer and campaign experience, plus campaign evaluation feeding into campaign optimisation.
4. Brief and coordinate external agencies to help deliver campaigns, being the day-to-day contact for all requests & feedback.
5. Own and manage the B2B marketing campaign calendar.
6. Be an authority on all Premier Inn B2B campaigns for internal and external stakeholders.
7. Help drive integration and align brand communications (Customer and Corporate) between internal teams by organising and leading (as required) regular status meetings, to ensure campaigns are integrated, cohesive, consistent and deliver a seamless customer experience.
8. Proactively seek and interrogate insight, trends and analytics to help support campaign briefs, marketing plans, reports and wider marketing KPIs.
Knowledge:
1. Ambitious & uses initiative, confident leading large campaigns through the business.
2. Experience with mass market B2B/ B2C brands.
3. Proven knowledge of handling and interrogating campaign metrics, brand tracking and data analysis.
4. Good knowledge of Paid (offline and online), Owned and Earned channels.
5. Good knowledge of social media platforms and best practices.
6. Excellent knowledge of ATL and TTL campaign strategies.
7. Understanding of brand and commercial campaign objectives and KPIs.
8. Understanding of the legal landscape and the processes around brand communications and campaign competitions.
Skills:
1. Strong planning and organisational skills with excellent attention to detail.
2. Strong ability to react quickly to requests from team or management.
3. Strong ability to work at a fast pace – working on fast moving projects simultaneously delivering them on time and within budget.
4. Naturally flexible, and comfortable with ambiguity.
5. Strong influencing and communication skills with an ability to ‘sell in’ and steer campaigns.
6. Comfortable with sourcing and interrogating data and analytics.
7. Strong ability to develop creative, content and copy that adheres to Premier Inn’s brand standards, guidelines & tone of voice.
8. Ability to present to different audiences and stakeholders, including leadership team.
9. Experience with detailed budget management across matrix organisation.
Experience:
1. Strong demonstrable experience in omnichannel marketing campaign management, with a significant role in day-to-day campaign management that had a measurable impact.
2. Strong project management skills, managing a range of stakeholders from varied disciplines such as Creative to Legal.
3. Solid experience utilising full marketing mix planning.
4. Strong experience managing Owned, Earned and Paid cross-functional campaigns.
5. Familiar with media channel fundamentals.
6. Strong numeracy, to support progression across commercially led business and ability to challenge numbers both internally and externally.
7. Experience of leading and supporting the ideation, production, implementation and reporting of campaigns.
8. Proven hands-on ability of successful cross-agency management.
9. Experience of mentoring or managing junior team members.
#J-18808-Ljbffr