Position: Marketing Specialist
Location: Hinckley, flexible working after probation
Salary: £28,000 - £30,000
I am currently partnered with an established firm looking for a driven and passionate marketing executive to join the team.
To be successful, you will bring a wealth of experience across multi-channel campaigns and the drive to work both independently and as part of a wider team.
As this is the first in-house marketing role, it will allow you to grow into the position and have the autonomy to implement your own vision.
Key Responsibilities:
Website:
1. Help with the design of the website using HubSpot; experience in WordPress will be beneficial. This role focuses on design using templates and managing content, rather than coding.
2. Oversee the website’s day-to-day operations, including content updates and site maintenance.
3. Implement SEO best practices to improve site ranking and visibility.
4. Monitor website performance, track analytics, and recommend enhancements to improve user experience.
Email Marketing:
1. Develop, implement, and manage email marketing campaigns.
2. Analyse email performance metrics and suggest improvements.
3. Maintain and grow email lists while ensuring compliance with relevant regulations (e.g., GDPR, CAN-SPAM).
Social Media Management:
1. Create, curate, and manage published content across social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
2. Engage with followers, respond to queries, and foster community interaction.
3. Analyse social media metrics to optimize campaigns and enhance audience engagement.
Content Creation:
1. Develop high-quality, engaging, and SEO-friendly content for blogs, websites, and social media.
2. Collaborate with designers and content creators to produce multimedia content.
3. Manage and update the content calendar to ensure consistent delivery of content.
Want to find out more? Let's chat!
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