About BBC Studios
BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe. We work with outstanding creative talent who are responsible for platform-defining shows from Strictly Come Dancing to Bluey, Prehistoric Planet to Planet Earth III. The range and quality of our content is unsurpassed, creating critical and commercial successes and global phenomena. From BAFTAs to RTS Awards, BBC Studios is Britain's most awarded production company and the only producer with three of the top ten shows on IMDB; we're the home of bbc.com, the widest-read English language news website in the world; and the UK's largest distributor of British content.
Digital News and Streaming
At BBC Global Digital News & Streaming, we aim to help people understand the world around them, make informed choices, and take an active part in society and democracy. As we expand our footprint to meet increasing demand for our style of quality and impartial journalism and unscripted content in North America, we are seeking motivated, passionate, high performing individuals across a variety of skillsets to join our global team. Our primary locations are New York, Washington DC, and London; we are seeking candidates whose location allows them to work hybrid from any of these offices.
The Role
BBC Studios is hiring an Audience Engagement Editor in London to support content optimization and editorial curation. You will wear several hats, as you leverage audience insights to elevate our daily report and help grow readership in North America for bbc.com and the international BBC app.
Main Responsibilities
In this role, you will:
* Support editorial teams to commission and produce content for impact across channels, including supporting specialist teams to sharpen their output across business, tech, science, climate, culture and travel verticals.
* Advise the curation team on story optimization and placement to maximize engagement, leveraging best practice as well as driving new learnings and insights to enhance curation.
* Prepare and share daily SEO and performance insights for our fast-paced U.S. News team to help inform editorial priorities.
* Work hands-on curating our homepage, front of app and other key indexes on weekends, employing editorial judgment and optimization skills.
* Monitor and report on daily search trends and opportunities.
* Track changes in rankings and search performance and make recommendations to journalists and editors.
* Prepare and share a (US) morning growth note reporting on daily trends.
* Participate in the weekday news editorial meeting in DC, representing the audience team.
* Use real-time analytics tools to drive new learnings and insights.
* Help shape pitches and commissions across news and other verticals.
* Stay on top of breaking news during your shift and offer audience/SEO advice.
* Manage indexes to shape the day's offer across site and app.
* Ensure headlines are clear, fair and accurate, and that image choices work for small mobile screens.
* Prepare and share clear and informative handover notes.
* Stay across trends in audience behavior and digital news curation.
* Collaborate within our audience team to prepare wider performance reporting.
Knowledge, Skills, and Experience
* 3+ years' experience working in digital publishing in a news environment, ideally with experience in an audience, SEO or growth role.
* Digital journalism experience, ideally including experience working across audience, growth and/or curation.
* Understanding of SEO strategies and best practice.
* Ability to do keyword and trend research to provide actionable recommendations.
* Ease working in a CMS, and experience with tools like Google Trends, Google Search Console, Chartbeat.
* Clear and effective written and verbal communication skills.
* Strong organizational, planning and time-management skills.
* Enthusiasm for the BBC's unique position as a trusted news brand.
Life at BBC Studios
We care how we do things. The BBC is committed to building a culturally diverse workforce and encourages applications from underrepresented groups. We are proud to share that we are a Level 2 Disability Confident Employer.
What Will You Gain From Working At BBC Studios?
* Flexible 35-hour working week for work-life balance.
* 26 days holiday with the option to buy an extra 5 days.
* A defined pension scheme and discounted dental, health care, gym and much more.
* Excellent career progression opportunities.
Package Description
Salary: Up to £42,000 depending on relevant skills, knowledge and experience. Contract type: Permanent role. Location: Office Base is London; Television Centre. This is a hybrid role.
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