Email Marketing Manager (part-time) for an award-winning haircare brand
SILKE London is a global, award-winning, and fashion-forward hair care company, looking to change the game with innovative products like no other.
The brainchild of London hairstylist Maria, SILKE London was the first 100% silk hair tools brand to launch in 2016, founding an entirely new category in beauty.
Today, SILKE’s mission is to create impeccably designed non-electrical hair tools that nurture hair health and routines of self-love, to be the global leader of the space.
As our Email Marketer, you will be responsible for developing, implementing, and optimising email marketing strategies to help us engage and connect with our target audience. This includes email content creation, scheduling, list segmentation, and performance analysis to drive conversions and foster strong relationships with our subscribers. You will also analyse data insights to refine campaigns, improve engagement, and deliver measurable results.
Given our size, this role requires a multi-skilled professional comfortable managing various aspects of email marketing, including copywriting, design, and list management. You will work closely with other team members to ensure campaigns are aligned with broader marketing objectives and consistently deliver strong results.
What you’ll be doing:
* Campaign Strategy and Execution: Designing and implementing effective email marketing campaigns aligned with business objectives.
* Content Creation and Proofreading: Crafting compelling email content and ensuring accuracy in grammar and spelling.
* Audience Segmentation and Personalisation: Managing email databases, segmenting audiences, and tailoring messages to specific customer groups to enhance engagement.
* Performance Analysis: Monitoring key metrics such as open rates, click-through rates, and conversions to assess campaign effectiveness and inform improvements.
* Email List Growth: Developing strategies to grow the email list with prospective customers through lead generation techniques and partnerships.
* Compliance and Best Practices: Ensuring all email communications adhere to industry regulations and best practices to maintain brand reputation and deliverability.
* A/B Testing and Performance Metrics: Implementing A/B testing strategies and tracking performance metrics to optimise campaign results.
* Responsive Design: Ensuring all emails are optimised for different devices and screen sizes.
* Industry Trends: Staying updated with the latest email marketing trends, tools, and strategies to keep campaigns effective and innovative.
You’ll need to have:
* 2+ years of experience as an email marketer.
* Proficiency in email marketing platforms such as Klaviyo and other marketing automation tools.
* Outstanding copywriting and editing skills to craft engaging email content.
* Creative thinking and the ability to develop engaging email content.
* Excellent written and verbal communication skills with an analytical mindset to interpret data and derive actionable insights.
* Proficiency in data analysis and reporting using tools such as GA4, Shopify and attribution tools.
* Familiarity with CRM integration systems.
* Accustomed to A/B testing, segmenting, personalising emails and dynamic content strategies to improve engagement.
* Strong understanding of email marketing best practices, deliverability, GDPR and CAN-SPAM compliance.
* Strong attention to detail and organisational skills.
* Ability to work effectively in a fast-paced and deadline-driven environment.
* Fluent in English, with other languages a definite bonus.
* Degree very valued but not required.
Our Commitments:
* Guidance and experience with an experienced Marketing team.
* Freedom to create and suggest ideas, making an impact on the brand across the digital space.
* Pro-rata - 25 days holiday + bank holidays + your birthday off!
* Flexible working with dedicated work from home days.
* Discounts on all SILKE products.
* Huge growth potential and rewards.
* Equipment and resources always willingly provided.
* Company pension scheme with employer contribution.
Seniority level
Entry level
Employment type
Part-time
Industries
Retail
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