Sanctuary Graduates Marketing Executive (Business Development)
Company: Sanctuary Graduates – The Early Careers and Diversity Experts
Salary: £27-32k depending on experience
Commission: Performance-related bonuses
Location: Norwich, Norfolk (4 days per week in the office)
Start: ASAP
Summary:
* Want to drive the growth for our established best-in-class recruitment product – Early Careers RPO? We’re rapidly winning market share from our competitors and have a huge opportunity for a hungry, ambitious salesperson to generate massive revenue for our fast-growing SME.
* Sanctuary Graduates, the Early Careers and Diversity Experts, seek an ambitious business-to-business marketing professional with some pre-existing B2B marketing experience to join our business development team.
* This is a straight marketing position delivering warm leads for the business development team to convert into clients – there is no telephony involved.
* We offer a high-growth, high-yield position within our growing business, with 1-1 support and learning opportunities with Sanctuary’s MD and Director of Recruitment Sales, who’ll guide you to success.
What is the role?
* Main Responsibility: Generating income
o Design (improve existing) and deliver a multi-channel marketing strategy aimed at bringing new employer clients into the business for our brilliant operational teams to deliver the recruitment to.
o Deliver warm leads of interested employers for our Business Development team to close into client relationships.
o You will be reporting to the Business Development Director.
o Responsibilities include:
+ Lead generation
# Consistent, insight-led email marketing outreach via our marketing platform (Brevo).
# Managing Google advertising and collaborating with our PPC specialist.
# Managing client-facing social media channels including LinkedIn, Facebook, Instagram, Dripify (LinkedIn automation), and TikTok.
# Managing our lead data platform Apollo.
+ Creating compelling copy for our target audience
# Improving and checking BD Director’s copy.
+ Drawing conclusions and analysing our marketing effectiveness – from open rates, clicks, conversion, and sales data working with the BD director.
+ Managing and keeping our database of leads up to date
# Our lead database is our biggest asset so must always be accurate.
# All leads must have clear statuses with relevant actions to unlock the value from every lead.
+ Being creative to unlock new lead generation opportunities and in time creating and managing the full marketing ecosystem for the business.
o Secondary responsibility: Supporting with the wider marketing of the business
+ Supporting with wider marketing strategy of the business including
# Managing and generating content for our social media channels.
# Student-facing marketing and content in order to deliver more student registrations to our talent database.
# Follow trends and latest media events to produce first-class reactive marketing on our socials.
Person Specification
o B2B Marketing Experience: Clear experience in B2B marketing with proven success in delivering revenue and reaching targets and can hit the ground running.
o Quick learner: Someone looking to quickly absorb the specialist knowledge around them to be able to market our products in a short time frame.
o Positivity: A can-do character, to rub off on colleagues and clients.
o Progression: Keenness to grow the business and the team around them with a growth mindset and intuition for delivering results.
o Initiative: Always finding a way to deliver.
Why should you apply?
o People: We have a lovely culture in our Norwich office.
o Bonus: You will earn bonuses for sales delivered from your marketing activities.
o Socials: We have regular socials, team days, and weekends away. We also have regular business-wide monthly and seasonal celebrations and dedicated social secs who organise fun socials.
o Subsidised gym membership: You will have subsidised access to our in-office gym.
o Discounted office restaurant: Enjoy our rooftop restaurant which is discounted for Sanctuary employees.
o Holiday & day off for your birthday: You will have 25 days annual leave and we will give you the day off for your birthday to celebrate!
o Private healthcare: Your wellbeing is a priority of ours and you will have access to Vitality private healthcare, with endless benefits.
o Pension scheme: We will provide a paid pension during your time at Sanctuary.
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