We're looking for a Digital Marketing Data Analyst to join a growing business in Halifax. This is a fantastic opportunity for a data-driven marketer to take ownership of campaign performance, analytics, and reporting, helping to shape marketing strategies with valuable insights. Client Details You'll play a key role in optimising digital campaigns, ensuring data-driven decisions lead to improved engagement and business growth. Description The Role: Analyse data from digital marketing campaigns (SEO, PPC, email, social media) to track performance and identify areas for improvement. Monitor key metrics and KPIs such as traffic, conversion rates, and ROI, providing regular reports. Use tools like Google Analytics, Google Ads, and CRM systems to gather insights and optimise campaigns. Conduct A/B testing and analyse the impact of different strategies. Research market trends and competitor performance to support marketing decisions. Work closely with the marketing and sales teams to ensure data-driven decisions improve engagement and growth. Profile Digital Marketing Data Analyst - What We're Looking For: Experience in digital marketing analytics or a similar role. Strong understanding of Google Analytics, Google Ads, and SEO/PPC tracking tools. Ability to interpret data and present actionable insights. Experience with CRM platforms and email marketing analytics is a plus. A detail-oriented and analytical mindset, with a passion for data-driven marketing. Job Offer Digital Marketing Data Analyst - What's in It for You? A salary of £30,000. Based in Halifax, Onsite. A key role in shaping marketing strategies through data and insights. Work in a growing, fast-paced environment with a collaborative team.