Position Summary:
The Business Development Representative (BDR) is responsible for generating qualified leads within the healthcare sector, with a primary focus on payer enrollment and credentialing services. This role requires a proactive individual who excels in prospecting, nurturing relationships, and identifying opportunities within hospitals, health systems, and provider organizations. The ideal candidate has a strong understanding of healthcare operations, excellent communication skills, and the ability to convey the value of solutions that streamline payer enrollment and credentialing processes.
Key Responsibilities:
1. Prospecting and Lead Generation: Identify and qualify new business opportunities through targeted outreach, including cold calling, email campaigns, and social media engagement.
2. Market Research: Conduct research to identify potential clients in the healthcare industry, focusing on organizations with payer enrollment and credentialing needs.
3. Appointment Setting: Schedule meetings or demonstrations for senior sales team members with decision-makers such as credentialing managers, operations leaders, and hospital administrators.
4. CRM Management: Maintain accurate records of all interactions in the CRM system, ensuring up-to-date information on leads, contacts, and sales activities.
5. Industry Knowledge: Stay informed about trends, challenges, and regulations in the payer enrollment and credentialing space to better engage prospects and position solutions effectively.
6. Collaboration: Partner with marketing and sales teams to align lead generation efforts with broader sales strategies and campaigns.
7. Performance Metrics: Meet or exceed monthly and quarterly targets for qualified leads, call volume, and scheduled appointments.
Qualifications:
1. Experience: 1-3 years of experience in healthcare business development, sales, or a related role.
2. Healthcare Knowledge: Familiarity with payer enrollment, credentialing, and the challenges faced by hospitals and healthcare organizations in these areas.
3. Communication Skills: Exceptional verbal and written communication skills, with the ability to engage and build rapport with a diverse audience.
4. Technology Proficiency: Comfortable using CRM systems (e.g., Salesforce, Apollo, HubSpot) and productivity tools (e.g., Microsoft Office, LinkedIn Sales Navigator).
5. Results-Driven: Proven ability to meet or exceed performance targets in a fast-paced environment.
6. Education: Bachelor's degree in Business, Healthcare Administration, or a related field is preferred but not required.
7. Organizational Skills: Strong attention to detail with the ability to manage multiple tasks and priorities simultaneously.
#J-18808-Ljbffr