VANRATH are recruiting on behalf of one of Ireland's fastest growing tech companies. We are seeking a Senior Market Analyst to add to the team. This is a contract position to cover maternity leave - the position will be a minimum of 12 months (may stretch up to 15).
* Salary - up to £40,000
* Hybrid working - 3 days at home, 2 in the office
* Massive benefits package (enquire within)
* Award-winning company with multi-million pound investment to support global expansion and product development
The Role
Marketing Data & Insights
* Partner with leadership to shape data-driven marketing strategies.
* Develop and maintain marketing dashboards and performance reports.
* Track deal sources and key KPIs to inform strategic decisions.
* Deliver monthly insights on marketing performance and customer journey trends.
* Prepare data for quarterly business reviews and ad-hoc analysis.
* Provide CRM support specific to marketing operations.
Sales Analytics & Reporting
* Maintain and monitor target account databases.
* Use data insights to support sales target planning and forecasting.
* Be the go-to contact for sales and business development data needs.
* Generate and manage regular sales performance reports and KPIs.
* Produce board-level reports and oversee dashboard performance.
* Deliver custom reports on pipeline activity, forecasting, and product performance.
* Update and refine sales and business development playbooks.
CRM Management & Process Optimisation
* Onboard and support CRM users, ensuring adoption and accuracy.
* Manage CRM user permissions, billing, and system integrity.
* Own and improve CRM workflows across the commercial process.
* Assign inbound leads and maintain automated data routing.
* Oversee deal pipelines and ensure alignment with team workflows.
* Build and refine automated alerts and workflow notifications.
* Support complex sales methodologies (e.g., MEDDPICC) and forecasting models.
* Lead data quality initiatives and enrichment projects across the CRM.
Essential Criteria:
* Bachelor's degree in Marketing, Business, Sales, Data Analytics, or a related field.
* 2+ years of experience in Sales and Marketing Operations, market research, or a similar analytical role.
* Proven experience with managing a CRM platform and marketing automation tools.
* Experience in data analysis and reporting with the ability to translate data into actionable insights for strategic decision making.
* Demonstrated success in process improvement.
* Experience in people management and mentoring.
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