Group Head of Affiliates
Role overview:
Work with the Associate Director of Performance Marketing to drive the strategy for the Affiliate programmes, aligning to the overarching focus of the business.
Responsibilities:
* Lead the relationships with global affiliate networks, devising a strategy and roadmap for growth for each of the programmes across the UK, Europe and APAC.
* Develop regular communication with all stakeholders including the affiliate network, senior leadership team, marketing channels and business functions such as legal, procurement and finance to develop and deliver a strategy that is compliant and aligned to the wider business objectives.
* Develop a team of Affiliate specialists offering mentoring, performing appraisals, and providing guidance regarding best practices.
* Analyse and report on performance to the Trading functions and AD of Performance marketing, providing insight into market trends.
* Work cross functionally with other marketing channels and the trading teams to support campaigns and to understand performance and customer behaviour across the full marketing funnel.
* Deliver against targets for the channel globally for traffic and sales and other key metrics aligned to by the business.
* Develop commercially aligned contracts; negotiating commercials and working closely with procurement and legal teams.
* Implement and deliver against a project roadmap which drives continual improvement across the channel based on a deep understanding of tracking and programme set up / migration where required.
* Lead the strategy for the markets/fascia’s looking constantly for ways to innovate.
* Ensure the brand and department is well represented across all communications internally and externally.
* Develop commercially aligned agreements and contracts with key partners to support the wider business strategy.
* Host and attend QBR’s with key partners & relevant industry events
Role objectives/KPI’s:
* Drive alignment across various fascia’s/markets.
* Deliver on performance targets such as revenue growth and ROI for the channel.
* Review publisher and network contracts with the support of the lead.
* Create long term plans and identify areas of growth/opportunity for the channel.
* Take ownership of projects.
* Implement pillars of growth for the programmes.
* Take ownership of plans with the support of the Affiliate Manager/Leads.
* Create or improve existing processes.
Skills and experience:
* Experience managing multiple programmes or markets
* Experience managing large teams
* Proven delivery of strategy and projects that support wider business objectives
* Google Analytics
* All MS Office products PowerPoint, Excel
* Power BI
Training requirements for the role:
* Leadership Development Programme