Responsibilities
* To work with customers to leverage growth for both customer and Oscar Mayer Food Group in line with shopper needs.
* Build and sustain effective relationships with our customer contacts so we are seen to be the supplier of choice on both qualitative and quantitative insight – Management level, to support the ready meals elements of the business area.
Primary
* Implement a shopper/consumer insight led approach to commercial activities to deliver competitive advantage & profitable growth for Oscar Mayer Food Group.
* To understand the performance drivers of the customer vs the market and other retailers.
* Build and develop category knowledge internally within the business by driving the category and shopper agenda.
* Develop and apply our category, shopper, retailer knowledge to ongoing business issues.
* Develop and sponsor new business opportunities for the commercial team.
* Provide direction and guidance to NPD in developing products.
* Work in partnership with NPD, Sales and Finance to ensure range recommendations enhance our commercial position.
Accountabilities
* Determine range targets and provide internal reviews pre and post customer brief.
* Co-ordinate and manage the delivery and implementation of category plans with key customers.
* Develop and ensure the application of Category, Consumer & Shopper Insights is communicated across the business.
* Be seen to be the most knowledgeable category manager on ready meal health categories.
* Produce growth opportunities and threats assessment for commercial gain.
* Provide unbiased shopper and consumer insight to internal and external customers.
* Manage information databases (qual & quant) and support business information needs.
* Assist in building business cases to support the site innovation plan.
* Support promotional analysis to support our commercial proposition.
* Drive the profitable growth of each category within the customer.
Knowledge, Skills & Experience
* Degree standard – ideally marketing/business related.
* Comfortable with quantitative and qualitative data commissioning and use own brand experience – branded experience an advantage.
* Customer facing & shopper research experience e.g. Kantar, Nielsen, IRI, Retail Link, Nectar360, Dunnhumby.
* Strong numerical & analytical skills.
* Excellent planning, organizing & project management skills.
* Confident, motivated, leader with self-belief & persuasiveness.
* Able to work effectively in a fast-paced entrepreneurial environment within a cross functional team.
* An enthusiastic, committed, and flexible approach.
* Be effective in the ability to hit deadlines.
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