Be target driven with agreed occupancy levels and commercial activity for each home identified each year with your manager Lead on identifying new referrals, developing waiting lists and responding to referrals to fill vacancies promptly Monitor portals and respond to opportunities with care package offers, taking appropriate advice from clinical colleagues Provide monthly reports of all activities, void levels, enquiries and waiting list and raising challenges or concerns quickly Build on and enhance the visibility of our care homes in the community to promote self referrals and ensure a healthy waiting list for vacancies. Plan and deliver local events that raise awareness of our homes and the quality service we offer collaborating with the Marketing Team Develop strong relationships in each locality including Local Authority, Integrated Care Board and Primary Care providers Be responsible for developing and maintaining a comprehensive understanding of the external market in each area including competitors and other providers. Demonstrate a deep technical knowledge of the care sector to stay updated on policy changes, industry standards, and innovations in the sector that provide opportunities for HMT Work closely with the Head of Business Development to support new initiatives and service offerings Develop and maintain an up to date digital library of all documents required for contracting and tendering opportunities. Develop and lead on the implementation of HMTs business development strategies to drive occupancy, and referrals Coordinate with internal teams to deliver and monitor the impact of local campaigns, evaluating their success and providing feedback and recommendations for their continuous improvement Monitor and analyse occupancy data, sector trends, and referral activity to inform strategic decision and direction. Prepare detailed reports for local senior management teams that analyses relevant occupancy data, trends, performance metrics, and feedback to provide meaningful insights.