Chief Marketing Officer
I'm delighted to be working with a leading law firm committed to delivering exceptional client service through innovation and a client-centric approach. Their culture is built on collaboration, continuous improvement, and a dedication to understanding and anticipating their clients' evolving needs.
Role Overview: As the Chief Marketing Officer, you will lead and motivate their Business Development & Marketing team to achieve growth through a client-centric strategy. You will be responsible for defining and executing strategies that drive sustainable income growth, enhance client relationships, and position their brand positively in the market.
Key Responsibilities:
1. Client-Centric Strategy: Define and communicate a strategy that aligns with their vision, focusing on sustainable income growth and digital innovation.
2. KPI Development: Create and monitor KPIs to ensure ROI on client-centric activities.
3. Market Analysis: Evaluate market research, competitor information, and client surveys to develop action plans for client success.
4. Collaboration: Work with Service Line Heads and the Executive Team to develop annual plans and budgets.
5. Client Relationships: Assist in building and maintaining strong client relationships through effective marketing channels and cross-team referrals.
6. Brand Positioning: Ensure their brand is well-positioned in the market and share client success stories internally and externally.
7. Team Leadership: Lead, motivate, and develop the BD & M team to foster a high-performing, client-centric culture.
Requirements:
8. Previous BD & Marketing experience working at Director or CMO level
9. Proven experience in leading a collaborative team across Marketing, BD, Client Intelligence, Digital, and Key Account Management.
10. Strong track record of developing and implementing successful client strategies.
11. Passion for digital technologies and innovative thinking.
12. Extensive experience within a law firm or top 4 accountancy environment
13. Ability to manage multiple responsibilities and work with diverse personalities and cultural backgrounds.