Results-driven PPC Executive to oversee paid media strategy across platforms like Google Ads, Bing, and social media.
* Key Responsibilities:
* Set up, manage, and optimize PPC campaigns on platforms such as Google Ads, Bing, and paid social.
* Conduct in-depth keyword research, selecting target keywords and developing strategies.
* Write engaging, on-brand ad copy and collaborate with designers.
* Track and analyse campaign performance metrics
* Conduct regular A/B tests on ad copy, bidding strategies, and landing pages
* Monitor and adjust budgets to optimize for ROI
* Requirements:
* 1–3 years in a PPC or digital marketing role, with hands-on experience in managing paid search and social campaigns.
* Proficiency in Google Ads, Google Analytics, Bing Ads, and paid social media platforms.
* Knowledge of bid management tools (e.g., SEMrush, Ahrefs, Marin) is a plus.
* Strong data analysis skills with the ability to interpret and translate data into actionable insights.
* Google Ads or other PPC-related certifications are a plus but not required.