Reed Marketing are seeking a skilled SEO Specialist to enhance our online presence and drive organic traffic within a large services provider based in Caerphilly. As the SEO specialist you will have a strong understanding of SEO strategies, keyword research, and on-page and off-page optimisation techniques within a business-to-business (B2B) environment. This role will focus on improving search engine rankings, increasing visibility, and delivering measurable improvements in organic performance and return on investment. Hybrid working - 2- 3 days in the office a week What you'll be doing: Develop and execute comprehensive SEO strategies, aligning with overall marketing objectives. Conduct thorough keyword research to identify high-performing opportunities and optimise content accordingly. Monitor, analyse, and improve search engine rankings and organic traffic. Optimise website content, meta descriptions, title tags, and header tags to align with target keywords and best practices. Manage an SEO agency to support with backlink strategies and ensure the acquisition of high-quality links. Use tools such as Google Analytics, Google Search Console, Ahrefs, and other SEO platforms to track, measure, and report on SEO performance. Prepare regular reports on KPIs, including traffic, rankings, and conversions. What you'll need: Proven experience as an SEO Specialist or similar role, with a strong focus on organic search performance. Demonstrated experience in a business-to-business setting is a must. In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices. Experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar platforms. Minimum 3-5 years of hands-on SEO experience. What you'll get: 31 days holiday including bank holidays Discount across 850 retailers cycle to work scheme Buy/sell holidays Employee assistance programme Refer a Friend scheme