P+S Personnel are pleased to be working on behalf of our clients, who are currently seeking an E-Marketing & Events Executive to join their team based in Lowestoft on a full-time, permanent basis.
Role Summary:
Responsible for planning, developing and executing e-marketing campaigns in both the gardening and sport markets to drive engagement, increase sales and enhance customer retention. Also to manage and co-ordinate events and catalogue production.
Main Responsibilities:
Develop and execute email marketing strategies to drive retention and win back customers, nurture leads, and promote products offered by the brands.
Building compelling and personalised email content (newsletters, promotional campaigns, and automated campaigns) using templates with copywriting and asset coordination.
Segment email lists based on customer data, behaviour, and preferences to deliver targeted and relevant messaging.
Managing and developing content plans alongside another member of the marketing team, with the ability to write effective and engaging copy, in line with the brands’ tone of voice guidelines.
Optimise email templates for maximum impact and deliverability.
Oversee and continuously improve the customer journey.
Monitor email performance metrics, including open rates, click-through rates, conversion rates, and revenue generated, and use insights to optimise campaign effectiveness.
Stay up to date with email marketing best practices, industry tre...