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At RBH we believe our people are our biggest
assets and understand the value in putting them first. Our approach to
diversity in the workplace, health & wellbeing, sustainability, and
individuality sets us apart from our competitors and is one of the reasons we
are rated Top 30 Best Places to Work in Hospitality! We are passionate about the
industry and always on the lookout for new talent to join us on our journey...
A DAY IN THE LIFE OF A SALES DIRECTOR AT THE MET HOTEL, LEEDS
In 2025, The Met Hotel, Leeds is embarking on
an exciting transformation, with plans to restore and rejuvenate the property
from the ground up. An extensive renovation is underway to enhance the hotel’s
offerings and elevate the guest experience to new levels. As part of this exciting
transformation, we are seeking a dynamic and forward-thinking Sales Director to
help reposition the hotel as Leeds’ most beloved lifestyle destination.
We’re on the hunt for our next RBH Sales
Entrepreneur – a dynamic Sales Director to represent the newly
refurbished Met Hotel, Leeds.
This is an exceptional opportunity to join the
senior leadership team and play a key role in shaping the future of this iconic
hotel as it enters a new chapter. You will have a direct impact on driving the
hotel’s success through the development and execution of strategic sales
initiatives, focusing on building long-term business relationships and maximising
revenue growth post-refurbishment.
We are looking for a results-driven,
self-starting leader with a deep understanding of the hotel industry and a
passion for proactive sales. You will be responsible for identifying new
business opportunities, cultivating relationships with key clients, and
positioning the hotel in the market to drive occupancy and revenue. As Sales
Director, you will also oversee the Marketing function, leveraging the brand
and identity to strategically support the repositioning and growth of the hotel
If you are a motivated sales professional ready
to lead the charge in transforming an iconic brand, we’d love to hear from you!
This position reports directly to the General
Manager and involves working with a diverse range of clients, industries, and
market segments.
What you’ll be doing…
Key Responsibilities:
* Key responsibility
for the achievement of the commercial segments within the hotel strategy.
* Key account
management to grow and maintain national agency and corporate relationships.
* To increase the share
and profitability of existing accounts and secure new business across all
market segments, both locally and nationally.
* ‘Hunter’ mentality
with ability to think outside the box when it comes to sales and marketing.
Become the hotel brand strategist and help to define and deliver the hotels
unique value proposition and positioning in the market.
* Manage and nurture
relationships with existing and potential clients, overseeing rate negotiations
and account management to ensure optimal market share.
* Lead with the hotels
sales and marketing messaging strategy ensuring that all hotel collateral,
marketing materials and communication channels reflect the brand’s voice and
resonate with the target audience.
* Ability to write,
lead and execute full marketing strategy for the hotel and lead within market
positioning.
* To lead, inspire and
support the on-property teams with your own passion and enthusiasm.
Main Responsibilities:
* Act as the hotel’s
brand guardian, ensuring all marketing materials reflect the new brand voice,
and lead the execution of promotions and campaigns.
* Conduct reviews,
analyse performance, and clearly communicate key Sales and Marketing reports to
stakeholders and owners, adapting strategies as necessary
* Partner with Revenue
Management to develop and execute promotional strategies and manage OTA (Online
Travel Agent) strategies through regular marketing reviews and media
investments.
* Lead the development
of the hotel’s overall marketing strategy, including planning and email
strategies.
* Oversee the execution
of all marketing initiatives, projects, and collateral production to ensure
sales and marketing goals are achieved and revenue opportunities are maximized.
* Manage both internal
and external partners to ensure deliverables are executed in alignment with the
hotel’s strategy.
* Develop and implement
the annual digital marketing plan and broader partnership and marketing
strategies to drive revenue and support the hotel’s repositioning efforts.
* Collaborate with the
MDS or agency to monitor SEO performance and make recommendations for necessary
updates.
* Oversee the creation
of up-to-date marketing assets (e.g., photoshoots) to ensure content is current
across all channels and platforms.
* Manage a team of
direct reports, overseeing the performance of the overall sales and marketing
team, as well as individual performance.
* Work closely with the
RBH central sales team to ensure visibility within agency, leisure and national
markets.
* Attend major travel
functions and exhibitions to promote the portfolio.
* Maintain
extensive market and product knowledge and work with hotel on adapting products
and services to match client requirements and business trends.
WHAT WE NEED FROM YOU
We hire mostly on personality & potential
but here are a few of our requirements...
To succeed in the role of Sales Director, you
will need the following qualities and skills:
* Experience:
Over 5 years of experience in sales within the hospitality sector, with a
proven ability to meet and exceed sales targets.
* Leadership
Skills: Exceptional leadership and team
management abilities, with a talent for motivating and inspiring a diverse
team.
* Marketing
Strategist: Strong proficiency in analysing market
date and performance metrics to guide strategic decision-making
* Analytical
Skills: Strong proficiency in analysing
market data and performance metrics to guide strategic decision-making.
* Communication
Skills: Outstanding verbal and written
communication skills, with the ability to clearly present ideas and
strategies to stakeholders.
Skills:
* Brand
Ambassador: A true brand expert within the hotel creating,
executing and selling the hotels new USPs in the market
* Negotiation
Skills: Excellent negotiation abilities to
secure contracts and partnerships that are advantageous for the hotel.
* Commercial
Acumen: A true commercial entrepreneur within
sales, marketing and revenue hotel functions.
* Digital
Marketing Expertise: Knowledge of digital marketing
platforms and tools, including SEO, PPC, email marketing, and social
media.
WHAT WE OFFER
You will have access
to a benefits package we believe truly works for our people and enhances our
overall culture...
* Highly competitive
basic plus Management bonus scheme
* You will have access
to a benefits package we believe truly works for our people
* Discounted hotel room
rates for you and your friends & family
* An additional day's
leave for your birthday
* Enhanced Maternity,
adoption & shared parental leave
* Course
Sponsorship
* 30% F&B discount
at RBH hotels
* Refer a Friend scheme
(earn £250 for each referral up to 5 referrals)
* Flexible working
arrangements
* Wagestream - choose
how and when you get paid
* Life Insurance
* Employee Assistance
Programme
* Social and wellness
events and activities all year round
* Free meals on duty
saving you over £1000 per year
And much, much more!
EQUAL OPPORTUNITIES
RBH Hospitality
Management is an equal opportunity employer. We believe in hiring a diverse
workforce and sustaining an inclusive, people-first culture. If at any point
throughout our process you require reasonable adjustments, please contact
careers@rbhmanagement.com
#LifeatRBH