This range is provided by JS3 Recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Please Note: You MUST be based in Manchester
Our client is a global organisation ensuring the security of energy supply and driving the green credentials of their business customers.
Reporting to the VP Marketing Communications, the Marketing Analyst will be part of the strategic marketing team, providing analysis and support, research and insights to support the global marketing plan.
The successful candidate will lead on all aspects of marketing measurement and reporting - from analysing campaign results to determining ROI for marketing activity. Working closely with colleagues across the full Marketing team as well as other business functions you will develop and maintain marketing measurement tools, while delivering regular reporting for all marketing activity.
It is essential that you have analytics experience in a marketing environment and that you have the drive and determination to create and introduce new processes.
Key accountabilities
* Develop and maintain marketing measurement tools, processes and reports for all marketing activity and channels, and provide analysis on all aspects of marketing including email campaigns, websites, social media, events and more; provide analysis and also provide recommendations to improve marketing performance.
* Lead on Customer and Broker Satisfaction Surveys in collaboration with external agencies - working with key stakeholders to develop content, source contact lists and adjust surveys as needed for local markets and language; arrange follow-up sessions to share results for action-planning with relevant internal teams.
* Work with members of Marketing and Sales to identify the need for, develop and run strategic research projects and focus groups of varying scales to support business and marketing activities, ensuring effective reporting and action-planning with results.
* Analyse customer and business data to develop marketing segmentation and use data to produce accurate and insightful profiles for effective and targeted marketing activity.
* Conduct market intelligence research to support strategic decision-making, including competitor audits, market share reports, brand awareness / perception, market opportunity and more.
* Fluent in spoken and written English; knowledge of German, French and Dutch an asset (but not necessary).
* At least 5 years of experience within a business analysis environment in a marketing analysis role (essential).
* Exceptional analytical ability, including overseeing and delivering projects, analysis and reporting.
* At least 2 years of experience working with PowerBI or other advanced analytical and / or reporting tools.
* Commercially-minded, with a strong financial acumen.
* A genuinely collaborative approach with the ability to build meaningful relationships - both internally and externally.
* Willingness to travel between European Sales offices, as required.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Analyst
Industries
Services for Renewable Energy and Utilities
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