Job Description
The Digital Analytics & Tracking Manager will be responsible for overseeing the end-to-end strategy and execution of digital data tracking and analytics implementations across all digital channels. This role combines hands-on technical expertise with strategic oversight, ensuring that tracking, data collection, and analytics infrastructure are aligned with the company’s data maturity goals and future-proofed for a cookieless world.
The ideal candidate will bring deep expertise in Google Tag Manager (GTM), server-side GTM (sGTM), data layer architecture, and Google Cloud tools (BigQuery, Looker Studio). They will mentor junior team members, collaborate with cross-functional teams, and lead the adoption of privacy-first tracking solutions to ensure compliance with global data regulations, including GDPR, CCPA, and cookie policies. They will also work closely with external agency partners to align on technical strategy and execution.
Skills required:
● 5+ years of experience with Google Tag Manager (GTM), Google Analytics 4 (GA4) and marketing tag management in a large, preferably global organisation.
● Proven track record of implementing and managing complex tracking systems for the measurement of digital marketing performance.
● Strong expertise in GA4 implementation, including setting up data layers, configuring marketing tags, and debugging tracking issues to ensure proper marketing attribution.
● Experience with SQL, particularly within Google BigQuery, to query large datasets for marketing performance analysis.
● Deep understanding of digital marketing metrics, campaign tracking, and performance analysis across SEO, PPC, and other digital channels.
● Proficiency in integrating analytics systems with Google Cloud tools (BigQuery, Looker Studio, Cloud Functions) to support wider business and marketing performance reporting.
● Strong problem-solving skills and the ability to troubleshoot tracking and data collection issues.