Job Title: Senior eCommerce Specialist/Manager (Germany)
Location: Remote or Hybrid (UK/EU-based preferred)
Contract Type: Freelance/Contract
Overview:
We’re seeking an experienced Senior eCommerce Specialist/Manager to lead and support the German market expansion for a growing e-commerce brand. This role will be pivotal in coordinating internal stakeholders, shaping the localised digital strategy, and driving performance across key channels.
Key Responsibilities:
* Lead the rollout and optimisation of the e-commerce platform (Shopify) for the German market
* Manage cross-functional collaboration with internal teams (marketing, product, operations) and external partners
* Plan and execute paid media campaigns with a focus on Meta Ads (Facebook/Instagram)
* Drive localisation strategy, ensuring UX, content, and messaging are tailored for the German audience
* Analyse campaign performance, customer behaviour, and website data to identify opportunities for growth
* Stay current on e-commerce trends and customer expectations in Germany and wider EU markets
Key Skills & Requirements:
* Strong eCommerce experience with Shopify
* Proven track record with Meta Ads and digital performance marketing
* In-depth knowledge of the German market; understanding of wider EU markets a plus
* Excellent communication and stakeholder management skills
* Self-starter with a strategic mindset and hands-on execution ability
Please get in touch with me at fbruell@welovesalt.com if you're keen.
Seniority level
Mid-Senior level
Employment type
Contract
Job function
Marketing
Industries
Marketing Services
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