Digital Marketing & Ecommerce Manager Coalville £35,000 - £40,000 Company Profile A fabulous opportunity to join an East Midlands based leading manufacturer and supplier of sustainable building and construction materials. Offering an excellent modern working environment and a positive collaborative company culture. As Digital Marketing Executive to work across a portfolio of brands in a fast growing, dynamic business that operates in both B2B and B2C sectors. What’s on offer? Scope for progression Free parking Thriving SME, fast paced working environment Company pension What will you do as Digital Marketing & Ecommerce Manager? Drive the strategies that increase digital reach of 4 brands and grow net contribution Implement best practices for launching new products across 4 websites, including content creation Create, update, and regularly monitor the product content on all ecommerce storefronts Monitor web analytics and make suggestions for improving UX with a goal of increasing key conversions Create, develop, execute, monitor and continually improve our conversion-focused PPC campaigns with a goal to improve ROI Monitor automated email campaigns (e.g. cart abandonment and other conversion follow-up emails) Paid/general social media marketing, email marketing, SEO, keyword research, Google Analytics, and website UX What do you need as Digital Marketing & Ecommerce Manager ? Experience in an ecommerce business Hands-on experience in managing and maintaining e-Commerce websites/portals In-depth knowledge of the ecommerce space Knowledge of online sales strategies Knowledge of Google Analytics, interpreting reports, segments, dashboards with an ability to dive in to find insights Strong experience with user focused website optimisation/enhancement leading to improved revenues and improved customer experience ID:- 8891