About the Role: Implementation Analyst We are seeking an Implementation Analyst to take ownership of the tagging and data layer implementation roadmap, driving both the long-term strategy and short-term operations across our digital estate, including websites and mobile apps. Key Responsibilities: Develop and manage a robust process for implementing and utilising tagging and data layer elements. Define data layer requirements and collaborate with developers to implement them effectively. Implement, debug, and troubleshoot analytics and marketing tags. Ensure data quality for robust and accurate business reporting and analysis. Establish and maintain tagging best practices. Communicate tracking requirements to both technical and non-technical stakeholders. Support the delivery of A/B and multivariate testing (MVT) to optimise landing pages and conversion funnels. Lead the end-to-end A/B testing process, from hypothesis creation to post-test analysis. Partner with digital product owners to align tagging and tracking solutions with business goals. Manage the relationship with a third-party digital agency. About You: We're looking for someone with: Experience as an Analytics Implementation Specialist, Digital Analyst, Web Analyst, or Web Developer. Expertise in Tag Management Systems, ideally Google Tag Manager. Proficiency with analytics tools such as Google Analytics (GA4), Firebase, or similar. Knowledge of web technologies like HTML, CSS, and JavaScript. Experience in mobile app tracking and measurement (an advantage). Hands-on experience with A/B testing tools (e.g., Optimizely). Excellent written and verbal communication skills to explain complex technical concepts clearly. A track record of working in a fast-paced, multi-brand environment. Strong stakeholder management skills across various organisational levels.