Job Title Marketing Executive - Ticketing Department Marketing & Commercial Direct Reports N/A Reports to Brand & Marketing Manager Location Cobdown Park, Station Road, Aylesford, Kent, ME20 6AU Level of DBS Basic Child and Adult Barred List About Us: The London City Lionesses are part of the Kynisca group, setting a vision and building an infrastructure in which all the players and staff can thrive. Owned by Michele Kang, our vision for Kynisca is to: Become the most pre-eminent sports organisation in the world; Have a high-performance culture of winning on and off the pitch; Train women as women; and Motivate and inspire the next generation of girls and women. Role Purpose: The role of the Marketing Executive - Ticketing is to work closely with the Brand & Marketing Manager in growing London City Lionesses via marketing initiatives and sales outreach which drive ticketing and attendance at London City Lionesses matches and events. The ideal candidate will be a self-starter with ambitions to create innovative and effective marketing campaigns that continue to evolve and drive results. You will be motivated by results – scoping out and maximising all opportunities to drive ticketing sales and attendance. You’ll be technically capable in using a range of different marketing tools and systems. This is a new position within the business, so the responsibilities are not set in stone. We need someone who can jump in, get things done and work with the senior leadership team to shape the future of the club. Main Duties/ Responsibilities 1. Ticketing Initiatives Working with the Brand and Marketing manage, deliver ticketing campaigns with the aim of driving attendances at LCL home matches game on game. Support in adopting a data driven approach to fanbase growth, using insights to drive and sustain increases in matchday attendances. Support with the measurement and optimisation of campaigns. Track outcomes and understand effectiveness in order to drive continued improvement of our campaigns and channels Work with Ticktmaster, Bromley FC and other internal teams where relevant, to ensure tickets are on sale suitably in advance of fixtures. Ensure all marketing spend is tracked and approved in line with dept policy. Ensure all marketing collateral created by LCL is on brand, accurate and consistent, whilst also ensuring external publishers are displaying our brandmarks / crest accurately Collaborate with other teams to manage away ticket sales. 2. Supporter Services Manage the clubs ‘help’ inbox and respond to fans questions in a timely manner, in line with our supporter contact process. Provide support to fans for anything matchday related. 3. Other ad-hoc duties as assigned from time-to-time by management Club Accountabilities 1. To comply with all Club policies, procedures and practices and carry out your role diligently and in the best interests of the Club 2. To lead with a proactive, high-performance mindset and actively contribute to a winning culture on and off the pitch 3. To behave in a manner consistent with Club values and policies What we are looking for Qualifications and Training Degree level or equivalent in marketing or business development related course Knowledge, Skills and Experience Essential Previous experience in working in a marketing or sales role A demonstrated love for women’s football, and commitment to the growth of the game Demonstrated solutions focused and able to work under pressure with own initiative Ability to write engaging copy Desirable Experience in using email marketing platforms Experience in managing website content / working with CMS systems Paid / Performance marketing experience (Meta Ad Manager, google ads etc…) Experience in measuring marketing campaign performance and using tools such as Google Analytics Experience in using design software (Adobe, Canva) to amend templates Characteristics Passionate about women’s football and broader women’s sport culture. Entrepreneurial spirit and ability to deal with matrix stakeholders & ambiguity. High standards of personal integrity and EQ. Comfortable and able to work on own initiative Has a learning mindset; is keen to continue their self-development and keep up to date with best practice and learning opportunities Continually seeks to improve efficiency and performance Seeks out and embraces new ways of thinking and working – not afraid to fail. London City Lionesses is committed to safeguarding, health and safety, and equality, diversity, and inclusion. We prioritise the welfare of children and vulnerable adults, the well-being of all staff and visitors, and fostering an inclusive environment where everyone feels valued and supported. These responsibilities are shared by all staff and volunteers, with safeguarding, safety, and inclusivity being collective priorities. All staff are required to adhere to the Club’s policies, complete relevant training, and actively contribute to maintaining a safe, inclusive, and welcoming environment. This includes timely reporting of concerns, compliance with health and safety regulations, and upholding the Club’s zero-tolerance approach to discrimination. For certain roles, additional checks, such as Disclosure and Barring Service (DBS) checks or health assessments, may be required. Applications must include a fully completed application form; CVs alone will not be accepted. All candidates will be assessed on merit and their alignment with the Club’s values.