About Our Client:
Our client is a specialist marketing agency dedicated to delivering tailored solutions for clients in the construction and trade sector. They excel at B2C eCommerce, B2B lead generation, and driving brand/product awareness to facilitate growth through their clients' dealer networks.
Role Overview:
We're seeking an experienced Paid Media Manager with strong expertise in B2C and eCommerce-focused paid social campaigns (Facebook, Instagram, TikTok, LinkedIn). You will play a crucial role within the paid media team, enhancing client success through strategic planning, implementation, and optimisation of paid social and paid search channels. This is a client-facing role.
Key Responsibilities:
Plan, execute, and manage comprehensive paid social campaigns (Meta, TikTok, LinkedIn).
Manage and optimise paid search campaigns on Google Ads & Microsoft Ads accounts to support client revenue growth.
Configure and maintain accurate tracking, including pixel/tag implementation, cookie consent management, and server-side tracking setups. A technical understanding is essential for this role.
Collaborate closely with internal teams located in the UK and South Africa via Google Meet and Slack.
Analyse campaign performance using GA4 and other analytics platforms, providing actionable insights and recommendations.
Assist in troubleshooting and resolving technical issues related to tracking and reporting.
Clearly communicate campaign progress, strategies, and results internally and externally.
Required Skills & Experience:
Minimum of 4 years' experience in paid media, including at least 3 years in an agency environment (or a minimum of 5 years total if exclusively in-house).
Expert-level knowledge of paid social platforms: Meta (Facebook/Instagram), TikTok, LinkedIn, Google Tag Manager
Demonstrated proficiency in managing Google Ads campaigns.
Proven technical skills with Google Tag Manager, GA4, Cookiebot, and Stape (or similar cookie management & server-side tracking solutions).
Experience setting up and troubleshooting eCommerce tracking for platforms like Shopify and WooCommerce.
Exceptional analytical skills with the ability to interpret data to improve campaign performance