Job Description: Digital Marketer with Expertise in Social Media Advertising & SEO
Are you a results-driven digital marketing professional with a proven track record in delivering high-impact sales campaigns across Facebook, Instagram, YouTube, and TikTok? Do you have a passion for SEO and expertise in driving online success through data-driven strategies? If so, we want to hear from you!
Position: Digital Marketer
Location: Leicester
Job Type: Full-time
About Us:
At Versoflor, we are a forward-thinking, dynamic company focused on growing our online presence and reaching our target audience through innovative and effective digital marketing strategies. We are now seeking a talented Digital Marketer to join our team and help drive impactful results.
Responsibilities:
1. Responsible for all digital marketing activities within our group of companies, Versoflor, Agentdraw and Alliance Tooling.
2. Social Media Advertising: Design, execute, and optimize highly effective sales advert campaigns on Facebook, Instagram, YouTube, and TikTok, targeting the right audience to generate leads and increase sales.
3. Campaign Strategy: Develop clear objectives, identify KPIs, and implement advertising campaigns with measurable outcomes that align with overall business goals.
4. SEO Expertise: Leverage SEO best practices to enhance the visibility of our content, improving rankings across search engines and driving organic traffic to our site.
5. Performance Tracking: Monitor and analyse campaign performance, adjust strategies as needed, and provide detailed reports to stakeholders, ensuring all goals are met.
6. Creative Collaboration: Work closely with the marketing manager to produce compelling visuals and messaging that align with our brand’s voice and resonate with our target audience.
7. Budget Management: Oversee ad budgets to maximize ROI, ensuring that campaigns are executed within budgetary constraints.
8. A/B Testing: Conduct A/B tests to refine advertising strategies and continuously improve the effectiveness of our campaigns.
Requirements:
1. Proven experience in managing and executing successful paid social media campaigns on Facebook, Instagram, YouTube, and TikTok with a focus on sales-driven results.
2. Strong knowledge of SEO best practices and a solid understanding of how to improve organic search visibility.
3. Experience in designing and implementing performance-driven digital marketing strategies with clear targets.
4. Ability to measure, analyse, and report on key metrics, and use this data to optimize campaigns and maximize results.
5. Strong proficiency with social media advertising platforms (Facebook Ads Manager, Instagram Ads, YouTube Ads, TikTok Ads).
6. Creative thinker with the ability to adapt strategies based on audience feedback and performance data.
7. Excellent communication skills, both written and verbal.
8. Strong attention to detail and the ability to work in a fast-paced environment.
Preferred Qualifications:
1. Experience with Google Analytics, SEM tools, and email marketing platforms.
2. Certifications in Google Ads, META Blueprint, or other digital marketing tools.
3. Experience with graphic design tools (e.g. Adobe Creative Suite, Canva or other similar social tools).
Why Join Us?
1. Competitive salary and benefits.
2. A dynamic and collaborative work environment.
3. Opportunities for professional growth and development.
4. Work with a passionate, driven team focused on innovation and success.
How to Apply:
If you’re ready to take your digital marketing career to the next level and make an impact at Versoflor, we’d love to hear from you! Please send your resume, portfolio (if available), and a brief cover letter outlining your experience and achievements in digital marketing to Lee@versoflor.com.
We are an equal-opportunity employer and encourage applications from all qualified individuals.
Job Type: Full-time
Pay: From £40,000.00 per year
Benefits:
1. Company events
2. Company pension
3. Work from home
Schedule:
1. Monday to Friday
Education:
1. Certificate of Higher Education (preferred)
Experience:
1. Digital marketing: 2 years (preferred)
2. Marketing: 2 years (preferred)
Work Location: In person
Reference ID: Versoflor Digital Marketer
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