Role Overview
The Director, Client Leadership has ownership for a selection of key Nexus Media Solutions (NMS) clients. They are responsible for delivering outstanding client leadership to retain and grow NMS existing clientele, including all areas of cross-channel activation. In addition, they will be required to identify, unlock, and grow new client opportunities.
Responsibilities
Specific responsibilities include but are not limited to:
Client Leadership and agency partnership
* Own assigned clients within NMS (3-5 clients), establishing yourself as a trusted strategic advisor and the go-to person for client relationships.
* Build a detailed understanding of their clients, their needs, the business/marketing challenges they face, and can align these to opportunities within NMS.
* Partner with key agency stakeholders for your client base including Client partners (or equivalent) to deliver agreed client growth plans through embedding themselves within agency team structures.
* Responsible for delivering strategic insights, innovation, and growth across client base.
* Own the design and delivery of strategic client engagement initiatives for their accounts.
* Deliver QBRs, innovation workshops, and roadmap sessions for their client base.
* Takes a proactive approach to client engagement, ensuring you engage not only on day-to-day account-related themes but also on wider and longer-term industry topics, offering thoughts, sharing updates, and providing advice as appropriate.
* Strive for the highest level of client satisfaction in everything they do.
Growth and success of new and existing clients
* Partner with agency to deliver a client growth plan for your clients to drive growth.
* Own NMS pipeline for your nominated clients including detailed forecasting on expected revenue and net sales attainment, as well as expected revenue generation from new client wins.
* Spot opportunities for growth through analysis of client investment and aligning NMS solutions to such opportunities.
* Showcase new NMS products or capabilities to their client base to aid growth.
* Identify and drive key growth initiatives including, but not limited to, “Behind the Scenes” initiatives.
* Build, empower and evolve team capabilities to develop strategic and forensic client-specific growth plans to grow their existing accounts.
Effective ways of working
* Ownership of an agreed vertical to provide thought leadership, insights, and direction to your own clients as well as evangelizing your learnings across other key NMS stakeholders.
* Support NMS, GroupM, and agency pitch efforts across allocated vertical and clients.
* Be the voice of your clients internally, feeding into the developments and roadmap of Solutions Development and Marketing Science.
* Follow established working practices that aid a collaborative dynamic with Activation, Client Services, Marketing Science, and Solutions Development, as well as the wider team to provide best-in-class campaign proposals, reporting, servicing, and insights.
* Develop and maintain a full understanding of all GM capabilities, solutions, and services (e.g., Choreograph, Acceleration, and GOAT).
* Regularly spot opportunities for case studies and award entries from client base and work with Marketing to design and build these.
Requirements
The ideal candidate is a commercially focused, seasoned client leader who is:
* Strategic, action-focused, and inspirational client leader.
* Highly organized, including strong time-management.
* Energetic, enthusiastic, and resilient.
* Commercially astute, able to spot opportunities for business growth and quickly devise a strategy to win business.
* Able to lead by example on the core NMS values, adopting a collaborative and effective ‘one team’ ethos across all NMS teams internally and with agencies.
* Able to confidently talk about the market and all channels covered by NMS, including the use of data, AI, and measurement to deliver value to clients.
* Focused on building strong relationships based on trust and integrity.
* Exceptional stakeholder management and bringing teams together to solve for client needs.
* An active listener that can quickly become a trusted partner with clients and agencies at all levels of seniority.
* A problem solver that can resolve conflict and client pain points through diplomacy and tact.
* Strong and effective communicator across all levels; can translate technical and complex points to non-technical audiences.
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