TryHackMe is the fastest-growing online cyber security training platform. We make learning and teaching cyber security engaging through gamified and interactive exercises. In just a few years, we’ve scaled to over 4 million users (without any paid acquisition and only a three person marketing team), are fully bootstrapped, and are growing fast.
We’re looking for a Head of Marketing to roll up their sleeves, and work closely with the founders to supercharge our already working growth engine. In this role you’ll execute on an existing marketing plan to acquire and engage users, and support our product and content engineering teams to drive our ambitious 2025 goals.
We support both individual learners (B2C), and teams (B2B), and have a strong B2C2B motion where learners sign up for themselves, eventually introduce TryHackMe to their organisation, leading to them adopting our business plan. For this role, we’re seeking someone with strong experience in a B2C SaaS company focused, but who can also navigate the needs of both individuals and organisations.
TryHackMe isn’t your typical workplace. We’re intense, ambitious, and built for people who thrive on challenges. You should read this article before applying.
Responsibilities
* Execute on initiatives to scale user growth, optimising every part of the funnel, and drive bottom-up B2B leads through practitioner-focused strategies; own B2C and B2B metrics.
* Validate, scale and optimise our existing and new channels, such as influencer marketing, content marketing, social sharing and product growth loops.
* Collaborate cross-functionally with product, content, sales and customer success teams to support key launches and marketing initiatives that drives growth.
* Maintain TryHackMe’s position as the leader in beginner cyber security training while expanding appeal to professionals.
* Build, mentor, and inspire a high-performing marketing team, fostering a culture of collaboration, rapid experimentation, and continuous learning.
The experience you have;
Essentials
* 5+ years working for a B2C SaaS company in a product or growth marketing role (or similar).
* Has worked in organisations that rely on product-led growth.
* You are someone who operates with intensity, prefers executing over strategic planning, likes working with founders, has high standards and a keen eye for detail.
* You have vast experiences with startup or scale-up environments.
* You can translate your executed marketing work into insights and analysis to enable data-driven decisions.
* You have worked across similar channels to ours (LinkedIn, Discord, YouTube, TikTok).
Desirable
* You have experience working in a technical product or audience, such as developers or cyber security, or similar fields.
* As well as the essential B2C, a desirable is for you to also have B2B experience.
* You have run a small team across marketing and design.
Perks & Benefits
100% Remote - Ideally in and around the UK or +/- 1hr from GMT
Flexi Time - Choose your own hours as long as you have at least 4 hours of overlap with the UK timezone (from 8am - 6pm)
Tools - a dedicated work laptop + any accessories you need to do your best work.
Swag Pack - start your TryHackMe journey with a sought-after branded swag bundle!
Personal Development - £2,500 training budget to acquire certifications, books and more.
Company Retreat - an annual company retreat, fully paid for by us!
Health Insurance - if you're in a country that doesn't have public health care.
Enhanced Maternity & Paternity - an enhanced package on top of statutory requirements.
401k / Pension - TryHackMe makes it easy to save money for your retirement.
Lunch on us - whether you're a pizza-lover, salad obsessed or a big sushi fan, TryHackMe will cover the cost of your lunch order during our recurring company virtual lunches.
Free THM subscription for your circle - we know our platform can be transformative, and we want to extend that impact to your family and friends!
Our Hiring Process
* Stage 1: 30m call to learn more about you (and vice versa)
* Stage 2: Meet the founders in London
* Stage 3: Call with senior leadership and/or advisors
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