Job Title: eCommerce Manager
Department: Learning Solutions
Location: Bristol
Pay Scale: £40,000k - £45,000k per annum.
Contract: Permanent
Hours: Full Time (37.5 hours per week)
The Workforce Development Trust
The Workforce Development Trust is a not-for-profit organisation that provides services that support employers to develop skilled, sustainable, and efficient workforces in the UK and abroad. We operate via our four brands; Skills for Health, Skills for Justice, SFJ Awards and People 1st International, which deliver specialist, targeted skills interventions to support a variety of frontline public services.
Job summary
We are seeking a focused and results-oriented eCommerce Manager to oversee the management and performance of our online shop. This role is pivotal in ensuring the shop runs efficiently, offers the right products, and drives sales through collaborative efforts with the Product and Marketing teams. Online sales through the shop is a key strategic drive to allow WDT to reach its ambitious growth plans. As such this role has been created and is critical to the success of the division.
As the eCommerce Manager, you will coordinate with the Product Manager to ensure accurate product listings, inventory availability, and pricing, while working closely with the Marketing team to implement paid advertising campaigns and other strategies to attract traffic and convert visitors into customers
What is the impact of the role on the business?
WDT Learning Solutions has ambitious growth plans, and a key driver of this growth is optimising and expanding our online sales channel and shop. This role will be instrumental in achieving our targets.
Key business skills necessary for the role.
This role requires expertise in managing the customer journey and enhancing the shop experience. Essential skills include data analysis, UX/UI, CRO, and the technical capabilities to administer and manage the shop effectively. The ideal candidate will be a creative problem-solver with an exceptional eye for detail.
What does the daily work look like?
This role is responsible for driving online sales. Daily tasks will include a mix of routine responsibilities and project-based work. Routine tasks involve reporting, shop administration, and updating product information. Project work includes A/B testing, collaborating with the Product Manager and Head of Business Development on new products and offers, providing guidance to the marketing and paid search teams, working with technology teams to enhance automation and customer experience, and partnering with resellers and affiliate partners on various initiatives.
Key Responsibilities:
Online Shop Management
* Design and optimise the user experience to increase conversation rates, revenue and average order values.
* Oversee the day-to-day operations of the online shop, ensuring a seamless and user-friendly customer experience.
Collaboration with Product Management
* Work closely with the Product Manager to manage the product catalogue.
* Work with the Product Manager to take advantage of product bundling and cross sell opportunities.
Traffic Generation and Marketing Coordination
* Collaborate with the Marketing team to design and execute paid advertising campaigns (e.g., PPC, social media ads) that drive traffic to the online shop.
* Implement promotions, discounts, and campaigns to boost sales and customer engagement.
Data Analysis and Reporting
* Track and analyse online shop KPIs, such as traffic, conversion rates, average order value, and sales revenue.
* Prepare regular reports on shop performance, identifying trends, successes, and areas for improvement.
Customer Experience
* Ensure the online shop delivers a positive, intuitive, and seamless shopping experience.
* Implement feedback mechanisms to gather customer insights and improve the overall experience.
For the full job description and a job pack to assist your application, please visit: https://www.wdtrust.org.uk/careers/
This job requires some days in the office. Please consider if you are willing to relocate before applying.
Please only apply if you currently have a valid right to work in the UK.
Benefits:
* Generous annual leave entitlement up to a maximum of 28 days, plus public holidays, and a potential Christmas closure.
* Flexible working - 50% working from home with a dress for your day approach.
* Staggered start and finish time.
* Employee referral recruitment scheme.
* We provide enhanced leave, bereavement, carers, maternity, paternity, and sickness leave.
* Health and wellbeing benefits, access to our mental health first aiders, a confidential employee assistance programme, free eye tests and payment for an annual flu jab.
* Enhanced pension scheme, with a contribution matching up to a combined 12%, and the option to join the Salary Exchange Pension Scheme along with death in service coverage at three times annual salary.
* Flexible employee benefits, portal including a cycle to work scheme.
* Buy annual leave scheme.
* Organisational development days and departmental training budgets.
* Payroll giving, this is a tax-free way to donate to any charity, good cause or place of worship.
The Workforce Development Trust is an equal opportunity employer and welcomes everyone.
If your experience differs a little from what is outlined in the job description, or you are missing a desired qualification, yet you think you can bring value to this role, please apply, we would like to hear more about you.
We strongly encourage people of all gender, religion, ethnic backgrounds, sexual orientation, and individuals with disabilities to apply.
If you need any reasonable adjustments at any point, please let us know. In your application, please feel free to advise on your preferred pronouns, for example she/her, he/him, they/them etc.
The Workforce Development Trust appreciate any applications that include cover letters explaining why they would be suitable for this role.
Closing date: Sunday 9th February 2025
Please note, we reserve the right to alter the closing date before the one stated.
Please include your CV when applying. Cover letter optional, but beneficial. You can apply through our website.
Please note only shortlisted candidates will be contacted