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Responsibilities
* Develop, implement and manage the company’s overall digital marketing strategy.
* Plan and execute multi-channel campaigns across SEO, PPC, social media, email and content marketing.
* Manage the company’s websites, ensuring they are optimised for user experience, SEO and conversions.
* Analyse and report on the performance of digital marketing campaigns, providing actionable insights.
* Oversee and manage paid advertising campaigns using Google Ads to maximise ROI.
* Collaborate with content creators to produce high-quality, engaging and optimised content.
* Stay informed on industry trends and emerging digital marketing technologies to keep strategies up to date.
* Manage budgets and allocate resources effectively across campaigns.
Requirements
* 2+ years managing Digital Marketing team
* Ideally from Digital Marketing Agency.
* Managed multiple Shopify ecommerce channels to trade and consumer.
* Proven experience as a Digital Marketing Manager or in a similar role.
* Expertise in digital marketing channels, including SEO, PPC, social media, email marketing and content marketing.
* Strong knowledge of tools such as Google Analytics, Google Ads, SEMrush or Ahrefs.
* Excellent understanding of website management and optimisation (basic HTML knowledge is a plus).
* Demonstrable experience in managing successful digital campaigns with measurable results.
* Strong analytical skills and the ability to interpret data to inform decisions.
* Excellent written and verbal communication skills.
* A creative mindset with the ability to think strategically and execute effectively.
* Experience managing budgets and allocating resources efficiently.
* Degree in Marketing, Digital Marketing, or a related field.
Benefits:
* AIG Life Insurance benefits scheme including:
* Lump Sum Payment of 3x basic salary to nominated person in the event of death (benefit applies from the employment start date)
* 24/7 GP consultations (online or phone)
* Personalised fitness and nutrition plans
* Mental health support, with up to 4 therapy sessions
* Online health checks and tailored reports
* 40% discount on selected products
* Provision of Equipment: Company-issued equipment (e.g. mobile phones and laptops) to support your work activities
* 28 days of Annual Leave per year (including Bank Holidays)
* Training Provided: Access to comprehensive training programs to enhance your skills and career development
* Progression Opportunities: Opportunities for career advancement through performance-based evaluations and professional development initiatives
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