Summary
Join our marketing team to gain hands-on experience in omni-channel strategy, supporting global growth. Lead on utilising AI technologies, and assist with webinars, email campaigns, content marketing, and reporting. Learn CRM, copywriting, website updates, and social media, while working in a fast-paced B2B marketing team.
Annual wage
£17,000 a year
Training course
Multi-channel marketer (level 3)
Hours
Weekdays - Hours to be determined. Office based
40 hours a week
Possible start date
Saturday 15 March
Duration
1 year 3 months
Positions available
1
Work
As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.
What you’ll do at work
* Assisting with B2B email marketing campaigns and learning how to build automation, and what makes a good email campaign.
* Lead on the application of AI tools to help improve our efficiencies.
* Helping build out landing pages, forms and making minor adjustments to the website to keep a company’s profile up to date online.
* Logging resourcing for support from our research and creative colleagues (e.g. design work, video editing, editing slides etc).
* Creating B2B social media content to support business objectives and owning the company Instagram to help elevate our position in the market and support hiring/recruitment objectives.
* Joining in meetings with other stakeholders across the business (both UK and US) to help better understand information surrounding clients, case studies, blogs about company endeavours, or even assist with building the content that goes into our webinars.
* You will work closely with the marketing team daily, who will also be in the Brighton office - you will support them achieve their day-to-day tasks.
* You’ll be the first step in writing content or creating a first draft for blogs, case studies, etc, while also supporting proofing or quality checking the work of other marketing colleagues.
* You’ll be updating our CRM (Hubspot), keeping track of our campaigns and cleaning contacts.
* Help logistically with digital events (webinars) and in-person events - from organising any catering, set up, packdown and ensuring a smooth event from start to finish.
* Make sure our blogs and social media look great, using Canva or other image tools to update our media assets library.
* Work closely with our Bid Manager to help maintain our bids records, bid library, update our CRM with new opportunities and organise any kick-off meetings and help logistically.
* Work closely with our Global Research Lead support on client work, from coordinating proposals through to supporting on focus groups.
Where you’ll work
LEES HOUSE
21-23 DYKE ROAD
BRIGHTON
BN1 3FE
Training
An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.
College or training organisation
CREATIVE PROCESS DIGITAL LTD
Your training course
Multi-channel marketer (level 3)
Equal to A level
Course contents
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
Your training plan
This role incorporates at least six hours of paid study time per week, including one day per month in person at the Creative Process Training Centre in Brighton. Make sure you can travel to Brighton for this.
Please note this is a full-time role/training position recruiting now.
More training information
This role includes high-level industry training from Creative Process Digital.
A Multi-Channel Marketer (level 3) will learn how to effectively manage and execute marketing strategies across various channels. It suits those who want to develop skills in areas like content creation, campaign management, and data analysis. The programme is well-suited for graduates, marketing and comms assistants, marketing administrators, social media assistants and those looking to enhance their marketing expertise.
Requirements
Essential qualifications
A Level in:
* Any (grade A-C)
Desirable qualifications
Degree in:
* Any (grade Any)
Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.
Skills
* Communication skills
* IT skills
* Attention to detail
* Organisation skills
* Presentation skills
* Administrative skills
* Number skills
* Analytical skills
* Logical
* Team working
* Creative
* Initiative
* Social Media
* Digital Skills
* Eye for detail
* AI