Job Title: Virtual Assistant – Digital Marketing & Business Development Job Type: Part-Time / Full-Time (Flexible) Location: Remote Hourly Rate: £10 - £25 (Depending on Experience) Job Overview: We are a London-based casket supplier looking for a proactive and detail-oriented Virtual Assistant to help us improve our online visibility, SEO, social media engagement, and business outreach. This role requires someone with experience in lead generation, marketing, and relationship-building with industry professionals. Key Responsibilities: 1. SEO & Online Visibility • Optimize our website for Google search rankings (targeting keywords like “buy casket London,” “affordable funeral caskets UK”) • Manage Google My Business and ensure all details are accurate and optimized • Create and run Facebook & Instagram ads targeted at potential customers 2. Social Media & Content Marketing • Manage Facebook, Instagram, and LinkedIn accounts • Create and schedule posts to build brand awareness • Encourage customers to leave Google reviews and testimonials • Write blog posts on funeral planning, grief support, and choosing the right casket 3. Business Outreach & Lead Generation • Contact Independent Funeral Planners, Celebrants, Hospices, Will Writers, and Care Homes to discuss partnerships • Research and connect with bereavement support groups and charities to be listed as a trusted supplier • Follow up with leads via email, phone, or social media 4. Traveller Community Engagement • Join Traveller and Gypsy Facebook groups to engage with potential customers • Post and respond to inquiries about our caskets • Explore advertising options in The Travellers’ Times and Traveller Movement Required Skills & Experience: ✔ Proven experience in SEO, social media marketing, and lead generation ✔ Strong writing and communication skills ✔ Experience in email outreach and business networking ✔ Ability to research and identify potential partnerships ✔ Comfortable working independently and providing weekly progress updates Preferred (But Not Required): ✔ Experience working with funeral industry businesses ✔ Understanding of the Traveller community and their funeral traditions ✔ Background in content writing or blog management