Director of Sales and Marketing
Countrywide Healthcare (part of PHS Group)
Barnsley / Central Midlands
Full time, permanent position
Are you keen to join a successful market-leading company? We’re looking for an enthusiastic and dedicated Sales and Marketing leader to lead and grow our specialist business here at Countrywide Healthcare Supplies. It’s an exceptional opportunity to join our senior leadership team in a friendly business that continues to grow. You’ll have responsibility for operational leadership, delivery of our sales objectives and helping to build and deliver our longer-term strategic plan. It’s an exciting role that requires a dynamic, hands-on Sales and Marketing professional.
Purpose of the Role
Reporting to the Managing Director of Countrywide Healthcare Supplies, the Director of Sales and Marketing will be responsible for inspiring, leading, motivating and developing sales and support teams to achieve outstanding performance. They’ll define the future sales strategy, aligning the sales teams towards delivering exceptional customer service and significant profitable sales growth.
The role carries direct operational leadership responsibility for our sales and marketing functions. The successful candidate will also provide overall functional leadership and support encouraging a collaborative culture and driving cross business sales opportunities. Working effectively alongside the executive team and front-line colleagues, it’s a fantastic role where you can make a real difference.
Key areas of responsibility
1. Operational leadership and delivery
2. Sales to existing customers
3. Business Development – identification and acquisition of new customers
4. Product penetration and “Bundling” selling multiple products to existing and new customers
5. Marketing – responsibility for all marketing activities including digital sales
6. Service – leadership of the sales office and customer retention
7. Customer Experience – ownership of the customer experience
8. As a member of the senior leadership team, contribute to the culture, strategic direction, and success of the business
Key accountabilities
Sales and Projects
1. Lead, manage and develop the Sales Function. Ensure structure, capabilities and costs meet and deliver the business plan and sales budget.
2. Develop and implement plans to maximise profitable sales growth year on year.
3. Implement and maintain effective Account Management Plans with focus on key drivers of sales activity.
4. Own the Sales and Project Pipeline, growing existing contracts and delivering significant new contracts to drive sales growth.
5. Ensure E Commerce provides a seamless customer experience, maximising SEO, utilising all marketing channels and monitoring success rates via effective evaluation of data.
6. Create the right environment, process and incentives to drive and deliver increased ‘hunting’ of new accounts. Personally lead large bids on behalf of the business.
7. Develop relationships to facilitate the delivery of significant sales wins which will result in a step change for the business.
Service
1. Drive and deliver outstanding customer service and minimise customer churn.
2. Own the customer experience, developing tools and insights to drive up satisfaction, increase spend and support customer retention.
Marketing
1. Lead and manage the Marketing team, maintain and develop the company’s position in the market.
2. Lead, drive and grow digital sales across the Group.
Commercial
1. Pricing – optimise pricing to maximise profitability. With the FD, set and enforce pricing and discounting policy and authority levels. Ensure compliance with authority levels and review pricing policy regularly.
2. Contracts – ensure sales strategy is de-risked and that customers sign up to appropriate commercial contracts which offer adequate protection to CHS and optimise revenue.
3. Targets and Incentive Payments – set sales bonus/targets and commission schemes that align to driving profitable sales growth.
Critical Competencies for Success
1. Strong influencing skills, emotional intelligence and a low-ego and collaborative working style.
2. The ability to be engaged, hands-on and to “get stuff done” without overcomplicating issues.
3. The ability to inspire, engage and communicate effectively with a dispersed workforce.
4. High-energy, fast-paced, analytical and commercial with strong analytical skills.
5. Strong leadership DNA.
Leadership
1. Delivery.
2. A concise communication style, and a robust and effective approach.
3. Setting high standards of performance, whilst inspiring others to perform at their best.
4. Being approachable and a “champion” of the Commercial team, able to connect with all colleagues/customers.
5. An ability to take the organisation along with them.
6. A strong grasp of detail, able to articulate this detail effectively, and willing to go the extra mile to build an effective business case supported by data.
7. Being highly visible within the business.
Commercially Astute
1. An architect of change, identifying and delivering strategic priorities to continuously improve the business.
2. Strong intellect, able to identify and deliver quick wins to support delivery of a long-term strategy.
3. An appreciation of the subtleties and nuances of the healthcare sector, with its broad ranging and diverse customer base.
4. The ability to cut through complexity to present clear, simple, detailed and data focused solutions.
Change Agent
In a fast moving, competitive sector, the successful candidate will drive continuous improvement through:
1. A bias for action, with a high energy style, leading to strong and effective delivery.
2. Driven by a desire for constant improvement.
3. Energised by challenge, demonstrating a sense of urgency and thriving under the pressure to achieve.
4. A self-starter, able to challenge the status quo constructively.
5. Motivated by driving the business via growth in existing accounts, new business, and acquisitions.
Location
Central Midlands or the North. Our main location is in Barnsley. There will be some travel to our Support Centre in Caerphilly and to customers and business sites.
In return for your commitment and expertise at Countrywide and phs Group, you’ll benefit from:
* A competitive salary and bonus structure
* Company car / car allowance (some national travel required)
* Buy / Sell holiday scheme
* Real savings with major supermarkets and retailers through amazing employee discounts
* Further savings with our phs Direct Online shop
* Other benefits such as improved parental leave, a 24-hour wellbeing helpline, cycle to work scheme, pension scheme, life assurance and more…
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