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Regional Social Media & Content Executive, London
Location: London, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Reference:
Job Views:
4
Posted:
22.03.2025
Expiry Date:
06.05.2025
Job Description:
Role Overview:
As Content Executive, you will be the creative force behind Chotto Matte’s brand communications. You’ll develop and execute a content strategy that amplifies our brand voice, engages audiences, and drives customer loyalty. From social media campaigns to email newsletters, blog posts to content scripts, you’ll ensure Chotto Matte remains a leader in the world of luxury dining. Overseeing London, Manchester and the Middle East.
Who we are:
Chotto Matte is on a mission to provide the very best of Peruvian and Japanese cuisine to a modern audience in a vibrant and contemporary environment. We are passionate about people and uncompromising on quality. Chotto Matte prides itself on service and a unique dining experience that continues to delight our customers. Chotto Matte’s global appeal continues to grow, with extensive expansion plans in the works.
Key Responsibilities:
* Collaborate with the Regional Marketing Manager to develop and implement a cohesive content strategy aligned with brand objectives and marketing goals.
* Produce high-quality, engaging, and on-brand content for digital and offline platforms, including social media (IG, FB, Tik Tok, Linkedin), websites, newsletters, press releases, and marketing campaigns.
* Craft compelling narratives that showcase the essence of Nikkei cuisine, our dining experience, events & activations and the Chotto Matte ‘lifestyle’.
On-Site Content Capture & Social Media Management
* Utilise iPhone to capture high-quality, real-time content, including trending videos, food & beverage imagery, and the vibrant atmosphere of our restaurants and events.
* Oversee social media channels, ensuring a consistent tone of voice, regular posting, and active community engagement.
* Develop and execute strategies to increase social media following, engagement, and reach across Instagram, TikTok, Facebook, and LinkedIn.
Community Engagement & Brand Storytelling
* Engage with followers responding to comments, messages, and mentions to build authentic relationships.
* Monitor brand sentiment and proactively address customer inquiries to enhance the guest experience.
Paid Social Marketing
* Develop and execute paid social media advertising campaigns to drive awareness, engagement, and conversions.
* Continuously optimise ad performance, ensuring campaigns align with business objectives.
* Monitor ad performance analytics, adjust targeting, and refine messaging for continuous improvement.
* Track and analyse content performance across all platforms, identifying trends and insights to improve engagement and conversions.
* Use data-driven insights to optimise content strategy, ensuring alignment with marketing KPIs.
* Generate monthly performance reports to measure success against marketing KPIs and provide actionable recommendations for continuous improvement.
Creative Collaboration & Brand Consistency
* Work closely with in-house designers, photographers, and videographers to produce high-quality visuals and multimedia content.
* Ensure all content aligns with Chotto Matte’s visual identity, tone of voice, and brand positioning.
Qualifications:
* 2-3 years of experience in content creation, digital marketing, or a similar role, ideally within the hospitality, lifestyle, or luxury sectors.
* Proven track record of driving social media growth and increasing follower engagement.
* Exceptional writing and editing skills with a strong understanding of brand storytelling.
* Proficiency in social media platforms, trends, and tools (e.g., Instagram, TikTok, Facebook, Hootsuite and Canva).
* Ability to capture and edit high-quality iPhone content, including photos and videos, with a strong eye for detail and creativity.
* Experience managing online communities and building customer engagement strategies.
* Familiarity with content management systems (CMS) and email marketing platforms.
* Creative mindset with the ability to think outside the box and bring fresh ideas to the table.
* Strong project management skills and ability to work in a fast-paced environment.
* Passion for food, culture, and luxury hospitality is a plus.
Our team benefits:
* A fast-track career progression and training.
* Comprehensive Bupa Health Insurance upon successful completion of probationary period.
* 50% off across all Chotto Matte restaurants when you dine with us.
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