Job Description
To plan, develop and implement communication across multiple marketing channels both internally and externally, in-line with both the broader Group and the Standard Bank Offshore Group vision and strategy.
Qualifications
Minimum Qualifications
* Bachelor’s degree in Communications, Public Relations, Journalism, Marketing or Business Administration or a recognised qualification such as CIM Diploma
* Excellent writing, editing, proofreading and verbal communication skills
* Strong technical expertise and experience of working with SharePoint intranets
* Experienced working with marketing tools including email, CRM, and marketing automation platforms.
* Salesforce experience (certified email specialist) is desirable
* A sound knowledge of HTML coding is desirable
* Proficient user of Microsoft Office 365 Suite
Experience Required
* 5+ years’ experience in Marketing, Communications, Copywriting, PR, or a similar field
* Communications experience within the Finance sector preferrable
* Strong stakeholder management capability and the confidence to navigate issues quickly and effectively
* Experience in copywriting or creating content to support a strategy/narrative, including strong storytelling skills
* Experience of working for global organisations
* Ability to confidently work both independently and as part of a team
* Experience of working with external agencies
* Excellent organisational skills
* Salesforce marketing cloud skill and experience
Additional Information
Key responsibilities:
* Collaboratively work with the CEO, Executives and Senior Leaders to deliver vision, values, strategy, objectives, and business performance messaging across all internal (employee) channels and manage engagement
* Improving the Banks client engagement and client experience through considered external communications plans
* Work closely with P&C to drive employee engagement, attract talent and raise brand awareness through considered marketing initiatives
* Own, manage and moderate all communication channels; sense-check, measure engagement and revise content
* Collate content, organise, and drive monthly internal ‘Townhall’ presentations across the Offshore Group with the CEO and OLC members speaking on a rotational schedule
* Manage and control crisis plans/communication for Standard Bank Offshore Group both externally and internally
* Manage on-going campaigns/communications – i.e. interim/year-end annual results and the yearly employee engagement survey
* Support and deliver various SI (Social Impact) campaigns, initiatives, and PR to support the Bank’s reputation, visibility and contribution to society
* Drive and manage brand and naming convention changes to include updating collateral
* Consider the importance of personalised communication by measuring and reporting results to benchmark learnings and implement successes
* Work with and manage third party agencies to deliver internal and customer-focused assets (e.g. reports, videos, infographics and design assets)
* Carry out market and competitor research to understand trends and customer preferences
Behavioral Competencies:
* Adopting Practical Approaches
* Convincing People
* Developing Strategies
* Embracing Change
* Empowering Individuals
Technical Competencies:
* Brand Management
* Managing Promotional Items
* Merchandising and Shopper Marketing
* Operational Planning
* Research & Information Gathering