Brand Marketing Manager – Primary Schools
Join to apply for the Brand Marketing Manager – Primary Schools role at RM plc.
At RM, we’ve been pioneers of education technology since 1973. We provide technology and resources to the education sector, supporting over 10 million students worldwide. We work with over 28,000 schools, nurseries, and education trusts in 115 countries to deliver customer-centric solutions that improve education outcomes.
Reporting into the Senior Brand Marketing Manager, you will use market information to develop and deliver marketing campaigns that drive acquisition and retention in our Primary schools’ customer segment. You will be responsible for developing and executing the strategy and its delivery for this business area, playing a direct role in increasing our market share and revenue, developing brand awareness and promoting our products into the education markets.
Responsibilities
* Own and execute the GTM strategy for the Primary schools’ market segment through offline activity, events and relevant partnership activity.
* Build campaigns to drive customer behaviour - customer acquisition, retention, attrition, revenue growth through omni-channel campaigns.
* Actively seek new opportunities to increase customer penetration in this market segment.
* Support on online strategy to become a digital 1st business and drive online sales.
* Oversee strategic partnerships with key associations.
* Oversee and project manage events cross-functionally.
* Manage and deliver the annual DM plan within budget and prescribed timelines.
* Manage and develop the Senior Marketing Executive for the Early Years market.
* Market research for division to support on strategy and new opportunities.
* Use data to monitor impact of campaigns and help form future plans.
* Manage and monitor budget to ensure all activity is within planned spend.
* Work cross-functionally to gain stakeholder support and buy in.
Experience
* A full Driving License and ability to travel within the UK.
* Experience of being ‘hands on’ at events and photoshoots.
* Required in the office / at location 2 days a week minimum.
* Extensive experience of developing, maintaining and delivering on omni-channel marketing strategies to meet the company objectives.
* Strong planning, negotiation and organising skills.
* Excellent communication skills at all levels and strong stakeholder engagement.
* A proven ability to oversee all marketing and advertising activities.
What’s in it for you?
At TTS we have My Work Blend @RM which provides office-based colleagues with multi location and hybrid working options. We encourage you to discuss arrangements for this role with your potential line manager during the recruitment process.
RM is committed to safeguarding and promoting the welfare of children and expects all permanent and temporary staff to share this commitment. This role is exempt from the Rehabilitation of Offenders Act 1974 and all successful candidates will be subject to Disclosure and Barring Service (DBS) checks along with other relevant employment checks.
To better reflect the society that we serve, we’re committed to building a diverse workforce and creating an inclusive and welcoming environment for all. Should you require additional support with your application or through the interview process, please contact us at recruitment@rm.com.
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