Marketing Data Analyst (12 Month Fixed Term Contract)
Location: 22 Bishopsgate, London – Hybrid
At AXA IM, our purpose, to act for human progress by investing for what matters, is central to every action we take as a business. As a responsible asset manager, we actively invest for the long-term to help our clients, our people, and the world to prosper.
As a future Marketing Data Analyst, you will report to the Global Head of Marketing Operations and be part of the AXA IM Core Client Group.
DISCOVER your opportunity
This position will be a key member of the AXA IM Global Marketing Operations team, working closely with others to deliver actionable data-driven customer insights, develop and manage methodology to evaluate marketing campaigns, and show results in data visualization tools and dashboards.
This role will work closely with segment marketing, local marketing, CRM, and sales teams, as well as with the data and technology team based in France. The role will help inspire a culture of collaboration and data-driven experimentation.
The analyst will undertake numerous activities such as deep dive data analytics to explain and predict customer behavior and deliver actionable insights that will improve the customer experience, help refine marketing activities, and drive business growth.
Your role and responsibilities will include:
1. Serve as marketing data analyst to provide key top-level analysis on campaign, segment and product performance, various levels of conversion and funnel tracking, and click stream analysis.
2. Work closely with the Senior Marketer - Lead Management as well as other teams such as Data Operations and Client Management in the migration of customers to Salesforce.
3. Working with the Global Head of Marketing Operations and Senior Marketer - Lead Management, drive best practices in data management across global and local marketing. Develop and manage methodology to evaluate marketing campaigns and show results in data visualization tools and dashboards.
4. Ensure data accuracy, consistency, and integrity.
5. Provide insight/data planning support to the campaign planning cycle for Local and Global Markets.
6. Look at data from all areas of the business, developing and delivering customer-centric analysis and insights to drive predictive modeling, multi-channel, multi-market CRM programs across marketing and customer services in conjunction with the Global Head of Marketing Operations and Senior Marketer - Lead Management.
7. Support analysis of qualitative & quantitative information from various sources and combine it with internal behavioral data.
8. Working across all teams, develop insights from numerous channels and platforms including email metrics, Google Analytics, Full Story, social media, and events platforms and share with senior management and key stakeholders.
9. Build and maintain automated dashboards and reports.
10. Contribute to strategic project deliveries.
Your Profile
SHARE your unique expertise
We welcome different combinations of skills & experiences.
Your qualifications and experience:
1. Ideally have experience working in an insights role, in a complex matrix environment, and are confident translating business questions into analytical queries, as well as translating insights to solve business issues.
2. Experience initiating, designing, and conducting data and insights analysis.
3. Some experience or knowledge of complex campaign/communication design including customer sampling and testing strategies along with measurement of communications effectiveness in a multi-channel environment.
4. Experience using data visualization tools such as Tableau or PowerBI.
5. Experience dealing with data sets in a “Big Data” environment (preferably Databricks experience but other experience considered).
6. Web insight experience using GA4 and Looker Studio.
Your knowledge and skills:
1. In-depth knowledge of SQL, with understanding of Python or R, or similar coding languages.
2. Understanding of how Marketing teams function such as development of campaigns, CRM, advertising, brand, digital, and the impact Insight has on these functions.
3. Knowledge of advanced data analysis techniques that include customer segmentation, predictive modeling, multivariate analysis, querying and reporting tools, metrics reporting, A/B testing, and statistical significance.
4. Exceptional problem-solving abilities and experience synthesizing data.
5. Desire to learn and be proactive.
6. Attention to detail, with strong commercial awareness and presentation skills, together with the ability to engage with stakeholders at all levels.
7. Proficiency in web analytics tools and underlying data (e.g., Google Analytics).
8. Microsoft Office Suite, Excel expert.
9. Collaborates well with other team members.
10. English and other European Language preferred.
11. Experience working in financial services or a regulated environment (desirable).
12. Language skills required: English (preference for other European Language, French a plus).
We would love to know more about you. Let’s connect! Send us your resume.
About AXA
The AXA Group is a global leader in insurance and asset management, with 160,000 employees serving 105 million customers in 62 countries.
We protect and advise our clients at every stage of their lives, offering products and services that meet their needs in the areas of insurance, personal protection, savings, and asset management.
Our mission: To act for human progress by protecting what matters.
Our values: Customer first, Integrity, Courage, and One AXA.
About the Entity
At AXA IM, we are investing with a clear purpose – to make the world a better place. We act for human progress by investing for what matters. Our conviction-led approach enables us to uncover what we believe to be the best global investment opportunities across alternative and core asset classes. We are already entrusted by our clients with more than €887 billion in assets.
AXA IM is an Equal Opportunity Employer, and we encourage candidates with disabilities or any other protected characteristic to apply. We are committed to providing reasonable accommodation to qualified applicants and employees with disabilities, when needed, to apply for a position or to perform essential job functions.
What We Offer
We are committed to offering you an environment where you can:
1. Grow your potential: Be part of a forward-thinking business with internal opportunities and personalized learning paths available to help constantly develop your skills and abilities.
2. Shape the way you work: Work for a company which is highly committed to providing flexibility & balance to its employees, offering you a large range of benefits (hybrid working, competitive health benefits, among many others).
3. Thrive within a diverse community: Play a role within a responsible company that actively recognizes and values individual differences in a diverse and inclusive workforce.
4. Move the world forward: Join a responsible employer that acts in favor of societal and environmental causes as an investor, insurer, and company, notably through the AXA Heart in Action association. As part of our commitment to sustainability and environmental responsibility, we will celebrate your arrival by planting a tree.
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