Vice President of Media (B2B)
Location: London / Hybrid / Remote
£(Apply online only)k great benefits and high growth company culture with a leading B2B tech agency.
The Role:
Step into a pivotal role as Vice President of Media (B2B) and lead the vision, strategy, and execution of media planning, buying, and activation for a premier agency's B2B clients. This position offers the chance to shape the agency's B2B media offering, driving growth through innovative, data-driven campaigns and trusted client relationships.
Why This Role Stands Out:
1. Influence and Impact: Lead high-profile campaigns that directly contribute to client success and agency growth.
2. Leadership and Development: Mentor and inspire a team of media directors, planners, and specialists, fostering a culture of collaboration and innovation.
3. Strategic Prowess: Define and implement comprehensive media strategies tailored to B2B audiences, integrating advanced targeting methods and multi-channel approaches.
4. Client Engagement: Serve as the senior media advisor, building trust and providing actionable, data-driven solutions to complex challenges.
5. Industry Recognition: Represent the agency as a media expert during client meetings, industry events, and thought leadership initiatives.
Key Responsibilities:
1. Client Leadership: Oversee the strategy and execution of media campaigns, ensuring alignment with business objectives and marketing goals.
2. Pitch & Business Development: Lead media strategy for new business pitches, collaborating with account teams to craft compelling narratives.
3. Strategic Leadership: Implement media strategies integrating ABM, programmatic, social, search, and traditional channels.
4. Team & Talent Development: Mentor and inspire the media team, building expertise in B2B media.
5. Operational Excellence: Ensure campaigns are delivered on time, within budget, and aligned with KPIs.
6. Thought Leadership: Share insights and expertise, staying updated on B2B trends and media innovations.
Qualifications:
1. Experience: 12-15+ years in media strategy and execution, with a strong focus on B2B clients and campaigns.
2. Leadership: Proven experience managing client relationships and leading pitches for high-value accounts.
3. Expertise: Advanced knowledge of ABM platforms (e.g., Demandbase, 6sense, Terminus) and multi-channel B2B strategies.
4. Skills: Exceptional presentation and communication skills, strong analytical mindset, and collaborative leadership style.
Skills & Competencies:
1. Proficiency in programmatic, social (e.g., LinkedIn, Meta), search, and traditional media channels for B2B marketing.
2. Ability to translate complex data into actionable insights and recommendations.
3. Success in managing cross-functional teams and driving exceptional client results.
This role is an exceptional chance to leverage your expertise, lead innovative campaigns, and drive significant impact within a dynamic agency environment. If you are a seasoned leader with a passion for B2B media, this is your moment to shine.
Keywords: Media Planning, Media Strategy, ABM, Demand Generation, B2B marketing, Digital Advertising, Paid Media, Programmatic
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