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Senior Brand Manager, Hardys Europe
Date: 14 Mar Location:
Weybridge, United Kingdom
#job-location.job-location-inline { display: inline; } Job Function: Sales and Marketing Employment Type: Permanent
About Us
Accolade Wines is a global leader in the wine industry, committed to enriching everyday moments through our iconic brands. As an Employer of Choice, we’re passionate about creating a positive and rewarding workplace for our people.
Our portfolio includes beloved brands such as Hardys, Grant Burge, St Hallett, Petaluma, Croser, Banrock Station, Mud House, Jam Shed, Tatachilla, Brookland Valley and many more.
About the Role
We are now recruiting for a Senior Brand Manager - Hardys EMEA to join the Global Marketing team. This role is based in Weybridge, reporting to the Global Brand Director - Hardys, with dotted line reporting to the Europe Head of Brand to ensure strong and effective ways of working.
You’ll be have dual responsibility for the Hardys portfolio across UK & EMEA and Global; including the development, implementation and optimisation of customer & consumer strategy and plans including budgets, portfolio, campaign and project management.
Key Responsibilities include:
1. Develop & launch strategic brand plans to drive growth
2. Champion Hardy’s portfolio growth & lead innovation and advocate for resources
3. Extract powerful consumer insights to fuel strategy with key market data
4. Leverage data for optimised marketing to build effective, results-driven plans
5. Provide expert brand & market intelligence to inform decisions
6. Manage & optimise agency performance to develop & deliver impactful campaigns
7. Align brand strategy with retail execution to drive sales through shopper marketing
8. Deliver compelling stakeholder presentations to secure buy-in and action
9. Lead product innovation & development to bring new ideas to market
10. Maximise marketing investment & ROI to drive profitability
What You'll Bring
We are looking for a seasoned marketing professional with a proven track record in managing large brands and navigating complex challenges.
The ideal candidate will have experience in FMCG or alcohol marketing, with a strong focus on delivering results and driving continuous improvement. You will be adept at prioritising your workload, working across multiple countries and markets, managing substantial budgets, and managing cross functional stakeholder relationships.
You’ll also be able to demonstrate:
11. Experience as a Senior Brand Manager with 8+ years of experience in FMCG/alcohol marketing
12. Proven success in managing large brands with complex challenges
13. Experience working across multiple countries/markets
14. Strong track record of managing large A&P budgets
15. Expertise in measurement and evaluation to ensure strong ROI
16. Highly accountable and results-driven mindset
17. Experience working in matrix cross-region/functional teams
18. Ability to uncover powerful consumer insights and guide communication strategy
19. Collaborative style with well-developed communication, presentation, and influencing skills
20. Passion for wine
What You Can Expect
Accolade Wines will provide the ideal climate and a hand-picked rewards package for you to make a difference in our growing global business.
We also offer:
21. Annual staff wine allowance and access to unique wine specials
22. Flexible working (Up to 2 days per week working from home)
23. Paid Parental Leave
24. Start your weekend early with our Fast Friday finishes!
25. Modern office located in Weybridge
26. Go Beyond Day - make a difference in your local community
27. Access to an extensive online learning library
28. Private Health Insurance Discounts & Annual Flu Vaccination Program
29. Employee Assistance Program & Various exclusive employee discounts
Want to find out more?