A global POS payments business is looking to build out their Lead Generation function in London and has a brand new role they are looking to recruit. Initially, you will be very hands-on; however, you will also be responsible for building a high-performing team within 6-12 months.
The business is looking for people experienced with push lead generation, particularly those who have experience using Cognism, Lusha, Apollo.io, and/or Google Map Extractor to scrape, filter, and enrich databases and provide them to the Sales team. Ideally, you would have experience using a couple of these tools together.
Responsibilities
* Develop and implement a comprehensive lead generation strategy to meet company revenue goals.
* Utilise advanced tools and platforms (e.g., Cognism, Lusha, Apollo.io, Google Map Extractor) to scrape, filter, and enrich data for targeted lead lists.
* Ensure the provided data is accurate, high-quality, and aligned with sales team requirements.
* Stay updated with best practices in data sourcing and enrichment to keep the sales team equipped with optimal lead lists.
* Plan, execute, and manage lead generation campaigns and nurture them through the funnel.
* Work with the content and design team to create compelling ads and email marketing campaigns.
* Manage A/B testing and optimize campaigns based on conversion rates, click-through rates, and cost per lead.
* Work with sales teams to optimize lead scoring models and MQLs.
* Use CRM and Marketing Automation tools to track lead behavior and optimize targeting strategies.
Experience
* 5+ years of experience in a lead generation role, with a strong track record of delivering success.
* Experience in Fintech, Payments, or SaaS.
* Experience running lead generation tactics across multiple channels: email marketing, paid, social, and SEO.
* Experience working with multiple automation platforms for lead tracking and reporting.
* Experience working closely with sales teams to optimize the lead generation process.
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