* Commercial Manager (Events)
* Monday to Friday
* Competitive Salary & Bonus
About the Role:
We are seeking a skilled and commercially savvy Commercial Manager to design and execute engaging workshops, activations, and interactive experiences at large trade and consumer events on behalf of a client. This role is ideal for a results-driven individual with a passion for events, strong business acumen, and the ability to create strategic partnerships to drive revenue.
There is significant opportunity to develop and grow this role.
Key Responsibilities:
Workshop & Experience Development
* Curate and manage interactive workshops and live experiences for event attendees.
* Develop innovative concepts to enhance audience engagement.
* Collaborate with internal teams to ensure seamless delivery.
Strategic Growth
* Lead the establishment of a scalable business unit focused on commercial workshops and experiences.
* Develop strategies to integrate interactive activations across multiple events.
* Identify trends and opportunities to create new revenue streams and increase audience engagement.
Commercial Partnerships
* Identify and secure sponsorships, partnerships, and suppliers.
* Develop and pitch sponsorship packages aligned with audience interests and commercial goals.
* Negotiate and manage partner relationships to deliver mutual value.
Marketing & Engagement
* Collaborate with marketing to promote workshops and drive attendance.
* Align experiences with audience interests and emerging trends.
* Work with PR teams to generate media interest in activations.
Operational Excellence
* Oversee logistics, staffing, and equipment for workshop execution.
* Manage budgets, schedules, and supplier contracts for cost-effective delivery.
* Troubleshoot and ensure smooth operation during events.
About You:
* Proven experience in event management, brand activations, or experience-led marketing.
* Strong commercial acumen with a track record of securing sponsorships and partnerships.
* Excellent negotiation and relationship management skills.
* Highly organized and capable of managing multiple projects within tight deadlines.
* Creative thinker with a passion for designing memorable experiences.
This is an exciting opportunity for a driven professional to lead the development of a revenue-generating business unit and deliver exceptional audience experiences.