Communications and Engagement Manager (Internal)
The post holder will play a leading role in the Trust's internal communications and engagement through a planned programme of activity with staff and key partners.
Working as a business partner to our Adults services, the role will lead on developing stories, insight and reflections on the experiences of patients and colleagues we work with, and raise the profile of the Trust's services.
The post holder will also be responsible for supporting the Communications Officer and developing best practice within the Communications team.
A full driving licence, and use of a car for business use, is required as the post holder will need to travel to different sites, working with patients, staff, the media, stakeholders and partners.
Main duties of the job
* Responsibility for internal communications and engagement, informing staff engagement, recruitment and retention.
* Supporting the work of the Trust to help reduce health inequalities and support the achievement of the Trust's strategic aims, working as a business partner to our Adult Services.
* Support the Communications Officer.
* Supporting the development and delivery of the Trust's internal communications and engagement strategy, including designing and improving internal products and channels, staff engagement, key staff campaigns, and two-way engagement.
* Creating and publishing website and intranet content and helping with the ongoing development of our website and intranet.
* Fostering good relationships with senior managers, colleagues, stakeholders and other NHS colleagues in complex environments.
* Facilitating two-way communications with staff and senior leaders.
* Helping improve the Trust's communication policies and processes to enhance our branding and protect the Trust's reputation.
* Project managing external agencies delivering communications services, ensuring successful outcomes and value for money.
* Designing, organising and promoting internal events.
* Ensuring the Trust's online and offline communication materials comply with national NHS identity guidelines.
Job responsibilities
This is a key role that helps translate communications strategy and planning into action, leading to real and lasting changes in awareness and understanding of HCT, the services we provide, and the positive impact we have.
The postholder will help:
* Enhance and promote understanding of the purpose, work, and achievements of HCT primarily internally with staff and senior leaders, and externally with the public and stakeholders.
* Contribute to developing a programme of internal communications to enhance the reputation of the Trust.
* Support Board and senior managers to work with staff and stakeholders to create a positive environment for the development of community services.
* Support the work of engaging staff, patients, and members of the communities we serve in the organisation's development.
Person Specification
Qualifications and Training
* Educated to degree level or equivalent professional experience.
* Evidence of continued professional development.
* CIPR qualification or equivalent professional experience.
Experience and Knowledge
* Working with people at all levels.
* Developing and managing marketing/communications projects from end-to-end.
* Producing good quality copy on a breadth of subject areas.
* Producing/presenting reports, surveys and evaluating communications figures and information to report back on successes/lessons learned during campaigns, events and projects.
* Working in an organisation under public and political scrutiny.
* Understanding of corporate communications and reputation management.
* Previous experience of working within the NHS.
* Understanding the wider NHS environment.
* Knowledge of community health services.
* Knowledge of current health policy.
* Experience of working in internal staff communications and designing and/or delivering effective communications channels and campaigns.
Skills and Abilities
* Excellent communication and engagement skills, writing (both print and web) and editing.
* High standard of self-management, administrative and project management skills.
* Excellent organisational and time management skills with the ability to work accurately and to high standards, to meet deadlines particularly when under pressure.
* Able to manage multiple priorities to meet specific deadlines.
* Excellent interpersonal and communication skills with the ability to present complex information to different audiences.
* Ability to gain and sustain credibility with external and internal stakeholders.
* Ability to deal confidently and professionally with internal and external queries.
* Discretion to deal with confidential issues.
* Ability to influence and persuade within and outside an organisation.
* Ability to present well-reasoned and structured argument orally and in writing.
* Ability to explain complex matters to lay persons.
* Competent in use of MS Office and other software such as content management systems and editing software.
* Able to make own travel arrangements with use of own car to meet the needs of the role.
* Experience of website/intranet content management and publishing.
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975, and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
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