Type of employment: Full-time.
Start date: February.
Annual salary: Competitive salary depending on experience and expertise.
Benefits: Comprehensive private medical insurance (also includes therapies, dental, optical care and a substantial gym discount), Annual performance bonus, Hybrid work, 25 days of PTO and more.
Office location: London (Canary Wharf) until August 2025. After that Farringdon or Paddington (TBC).
Company website: https://hardwarepioneers.com
TLDR: Are you someone who loves to rethink established ideas and explore new marketing approaches? Do you have a passion for driving the growth of B2B exhibitions and a commitment to excelling in your craft? Are you excited by the possibilities offered by new AI marketing tools and how technology can reshape the marketing function? If so, this role is perfect for you.
We understand that the 'perfect candidate' is rare, and some people may hesitate to apply if they don't meet every requirement. But if you're passionate about joining our team and have most of the skills or experience we're seeking, we encourage you to apply. You might be exactly what we need!
___
ABOUT US
Our mission
Hardware Pioneers’ mission is to accelerate learning and facilitate business connections among the people who are building a smarter world. To accomplish our mission, we create environments that foster networking, knowledge sharing and business relationships between the people and companies who are solving meaningful technology problems and leading humanity's progress.
What we do
We are a small, young and tech-savvy team that has achieved steady and significant annual growth over the past four years since launching our first show in London. Our event became the UK’s No.1 in its category attracting thousands of attendees and top industry experts working in some of the most innovative companies in the world.
We believe that physical events should fully leverage digital technology to enhance experiences, and we are dedicated to building a modern, data-driven event company that uses design thinking to drive innovation.
Our clients are global leading semiconductor and electronics brands such as Texas Instruments, Analog Devices, Avnet, Arrow, Raspberry Pi, NXP, Micron, STMicroelectronics, Infineon and many more. Our audience is innovation-driven engineering teams building cutting-edge technologies with electronics.
Company culture
Fast-paced, agile, goal-oriented, ownership-driven, and committed to the pursuit of mastery. Our informal and dynamic culture encourages open communication, fresh ideas and contrarian thinking.
Our core values are: Growth, Greatness, Good thinking, Good vibes and No BS.
We embrace a hybrid work model with an office-first approach, prioritising in-person collaboration while offering flexibility for remote work when needed.
___
JOB MISSION
* Achieve event registration targets for our annual show.
* Achieve exhibitor inbound lead targets for our annual show.
* Develop and implement content-driven marketing tactics across both owned and earned channels.
* Increase the profile of the event through key partnerships and high-quality marketing campaigns.
___
KEY RESPONSIBILITIES
* Email marketing: Collaborate initially with the Marketing Manager to strategise, then independently manage the execution of all email marketing efforts across platforms, targeting visitor engagement. Focus on increasing open rates and click-through rates.
* Execute multi-channel communications strategies: Ensure all marketing communications align with the event’s positioning and core messaging, delivering a consistent and cohesive experience across all platforms. Oversee the creation and delivery of compelling content and messaging for all outbound activities.
* Audience engagement and social media: Lead community-building and social media campaigns that foster engagement, interaction, and brand loyalty, enhancing overall audience experience and connection.
* Media partnerships and PR: Plan and execute PR initiatives and media partnerships with both publishers and influencers.
* Drive audience advocacy and exhibitor marketing: Strategically plan and implement tactics that boost audience advocacy and exposure on exhibitors’ channels.
___
CRITICAL COMPETENCES
We seek individuals who show initiative, possess an inquisitive mind, and have an unwavering drive to improve and innovate. You should thrive on solving complex problems, know when to seek support in challenging situations, and excel at navigating tight deadlines, demanding customers, and unexpected obstacles with skill and composure.
Qualifications, experience and skills
IMPORTANT: In this role, you will report to our award-winning marketing manager, who is a performance marketing specialist. We are looking for a candidate who has complementary strengths in delivering content-driven marketing tactics and can write persuasive copy that converts.
* Higher education: Candidate must possess at least a Bachelor’s Degree in marketing or other relevant professional qualification.
* At least 2 years of outbound marketing and CRM experience (preferred): Skilled in executing outbound marketing strategies and leveraging HubSpot/salesforce/Zoho for CRM, automation, and campaign optimisation to drive leads and engagement.
* Content-driven audience acquisition experience: Proven abilities in delivering content-driven audience acquisition tactics such as email marketing, SMM, exhibitor marketing, media partnerships, SEO, influencer marketing, etc.
* Copywriting skills: A talent for writing compelling and persuasive copy is essential, including the ability to craft persuasive headlines, taglines, and body copy that resonate with our target audience.
* Good knowledge of branding principles (preferred): You can align brand identity with messaging and visual creatives. Understanding of brand's values, voice, and target audience is vital to creating content that resonates with customers.
* Good knowledge of marketing psychology principles: A solid understanding of consumer behaviour and psychological principles is essential to craft campaigns that influence decision-making, drive engagement, and deliver conversion.
* Passion for automation and gen AI: Fluency in using marketing automation platforms, AI tools, and other relevant digital marketing software. Proven ability to learn new tools and software quickly and independently.
Soft skills
* Excellent communication skills: You speak and write clearly and articulately and can communicate effectively with stakeholders at all seniority levels.
* Efficiency and effectiveness: You have a proven ability to plan, organise, schedule, and budget in an efficient, productive way, especially with tight targets and deadlines. You can work well under pressure with changing and evolving circumstances also during the on-site phase of the event.
* Organisation and systematic approach: You are highly organised and systematic in your approach to getting work done and achieving objectives. You manage time skilfully and prioritise what matters.
* Receptivity and critical thinking: You approach new ideas and feedback with openness, analyse them thoughtfully, and apply insights to foster improvement.
* Strong work ethic and grit: You have a relentless drive to achieve excellence, setting high standards for yourself and working hard - sometimes long hours - to meet them. Collaborative and resilient, you thrive in fast-paced environments and tackle challenges with determination and focus.
* Striving for excellence: You do not let important details slip through the cracks. You strive for excellence and care deeply about delivering a first-class experience for all event stakeholders.
* Empathy: You are empathetic and cooperative with colleagues and clients.
___
OPPORTUNITY HIGHLIGHTS (WHY JOIN US?)
* Rapid Professional Growth: If you are an ambitious individual who enjoys a fast-paced, technology-driven environment, this is the right team for you. You'll achieve rapid professional growth through extensive training and have the opportunity to do your most remarkable work yet.
* Small (but Mighty) Team Advantage: Gain a unique opportunity to work closely with the company founders and be exposed to every aspect of the business. Your direct involvement provides a platform to contribute ideas, shape strategies, and be an integral part of the decision-making process.
* Competitive Compensation: We offer a competitive salary that reflects our commitment to recognising and rewarding the valuable contributions of our team members.
* Comprehensive Private Healthcare Insurance: Enjoy the peace of mind that comes with comprehensive healthcare coverage, including therapies, dental and optical coverage and a substantial gym discount ensuring your well-being is a top priority.
* Accelerated Career Path: Joining a small but rapidly growing company means taking ownership of impactful projects from day one. You'll have the opportunity to shape your role, demonstrate accountability, and advance your career quickly as the company scales. Here, your contributions are visible, and promotions aren’t tied to rigid corporate timelines but to your drive and results.
* Prime Office Facilities: Our office is located in one of Canary Wharf's newest WeWork buildings, offering a vibrant and modern workspace. You'll enjoy top-tier amenities, including complimentary barista coffee, beer on tap, and access to recreational facilities like pool and ping-pong tables, perfect for connecting with colleagues and unwinding during breaks.
* Meaningful Positive Impact: You will be part of a business whose goal is to have a meaningful impact on society’s progress. We work hard to support companies and individuals who strive to make the world a better place through cutting-edge innovation in the field of electronics and hardware design.