This range is provided by VMA GROUP. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
VMA GROUP & Jack Pascoe are working with an awesome utilities company who are in an exciting growth phase, expanding the marketing function. This search for a positive, ambitious and hands-on marketing manager is to develop, implement, and execute the marketing plan, which is to have a great focus on business strategy encompassing segmentation, positioning, messaging, and campaign management, leveraging both digital and traditional marketing channels to drive growth objectives.
You will:
* Develop and implement annual Marketing & Communications plans for the business.
* Identify customer personas and create targeted collateral to support each stage of the customer journey.
* Plan and execute demand generation and conversion initiatives, including organic and paid search campaigns, social media strategies, content creation, events, and more.
* Manage and maintain a database of relevant contacts, leveraging demand generation marketing campaigns to drive engagement.
* Identify business opportunities within key customer market segments to support sales and commercial objectives.
* Build and nurture relationships with target groups, such as high-density developers, consultants, and architects.
* Oversee the development of marketing collateral, maximizing synergies with the brand/business.
* Contribute to content creation for blogs, white papers, website, social media, and other publications to enhance brand visibility and thought leadership.
* Collaborate with our PR agency to foster media relationships and support PR and thought leadership initiatives.
* Ensure brand consistency and compliance with established brand guidelines.
Additional Eligibility Requirements:
* 3 Days minimum into office located in Coventry.
* 5 years min. experience in B2B marketing at a similar level.
* Degree or equivalent in Marketing.
* CRM Experience, preferably Salesforce.
* WordPress experience.
Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing, Strategy/Planning, and Writing/Editing
Industries
Utilities
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