Job Description
Email & Content Specialist
Warrington
5 days a week in the office
Forward Role are working with a PC Gaming and lifestyle brand with over 25 years in the pc and tech sector with a fast growing ecommerce and B2B presence and ambitious future growth plans.
They are looking to recruit an Email & Content Specialist to develop and grow the CRM channel and drive rapid and profitable growth. Email Marketing is 80% of this role and the other 20% is Content.
This role offers the chance to develop your skills in email, but also implement your creative skills and really own this vital customer communication channel.
Responsibilities:
CRM
* Ownership of the CRM programme and development and implementation of the roadmap.
* Development of behavioural, customer lifecycle and RFM based programmes to drive sales.
* Automation and triggered emails.
* Collaboration with data and product teams to find buying patterns then developing programmes to drive repeat purchase, predominantly on email but also through paid social custom audiences.
* Management of operational and customer satisfaction emails, guaranteeing an excellent brand and customer experience through every touchpoint.
* Ongoing performance dashboard reporting.
Content
* Hands on creation of content that will drive engagement and repeat purchase, this content can be used on site, on social or video platforms.
* Writing blogs or posts to support sales promotions and writing or filming content to support new releases in their in-house studio.
* Contribute ideas around loyalty and refer a friend programmes.
What experience should you have?
* B2C Ecommerce experience.
* Proven email marketing experience, setting up and managing a modern email programme eg automation, API, segmentation.
* The ability to be creative, deliver customer delight and then use data to drive sales.
* Experience in content creation (can be copy, content, social, video) and desire to do more.
* A hard worker, with a positive, proactive attitude, willingness to learn and have fun.
* Be a great communicator with wider teams across the business.