Job Description
About the Company - We are delighted to be working in partnership with Red Equipment, a fantastic outdoor lifestyle brand to find them an amazing Email Marketing Specialist.
About the Role - THE ROLE OF EMAIL MARKETING SPECIALIST:
* Campaign Planning: Develop strategic plans for email campaigns, including content creation, distribution schedules, and timing to optimize engagement and conversion.
* List Management: Segment email lists to ensure targeted messaging and timely delivery to the appropriate audience.
* Content Creation: Collaborate with in-house copywriters and graphic designers to produce engaging and visually appealing email content, including compelling calls to action.
* Campaign Analysis: Monitor key performance indicators (KPIs), such as open rates, click-through rates, and conversion metrics, providing actionable insights for improvement.
* Full cycle automation: refine and develop new automated email campaigns to help increase interaction and results across the full customer lifecycle.
* Collaboration: Work closely with cross-functional teams to align email campaigns with company objectives and marketing strategies.
* Trend Tracking: Stay informed about industry trends and best practices in email marketing to continuously enhance campaign effectiveness.
* Testing: Implement A/B testing methodologies for subject lines, messaging, and personalization techniques to maximize email open and engagement rates.
* List Growth: Work across department to identify new avenues for list growth and implement strategies to capture subscribers as well as reducing churn.
Qualifications - Bachelor's degree in Marketing, Communications, or a related field.
Required Skills - Proven experience in email marketing or digital marketing, with a focus on campaign strategy and execution.
Preferred Skills - Klaviyo specialist – have a proven background in running brand email programmes through Klaviyo. Strong analytical skills to assess campaign performance and identify opportunities for improvement. Excellent written and verbal communication skills. Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.