Central Employment are delighted to be working with a leading and progressive Learning and Development provider, as they look for a data savvy Marketing Automation Specialist, joining their expanding in-house Marketing & Commercial team. £35,000 DOE
County Durham based
Hybrid option after probation
Excellent benefits TBD at 1st stage interview stage Marketing Automation Specialist profile: The new Marketing Automation Specialist, proficient in email marketing, CRM and workflow development who embraces marketing automation tactics to drive conversions.
Main Responsibilities:
1. Manage and optimise the use of our brand-new marketing automation platform to streamline marketing efforts and improve efficiency.
2. Ensure seamless integration of marketing automation tools with CRM systems and other marketing technologies.
3. Develop and manage automated workflows, moving leads through the sales funnel.
4. Develop and implement email marketing campaigns that align with business needs and lead generation objectives.
5. Conduct A/B tests to optimise campaign performance, including subject lines, content, and call-to-action elements.
6. Monitor and analyse the performance of email marketing campaigns and workflows to assess effectiveness and drive improvements.
7. Segment and manage automated marketing lists to ensure targeted an...